Tag: customer
Raising profit margins in a stagnant economy
South Africa’s current economic environment poses a real risk for small and medium enterprise (SME) owners given its stagnant growth, and it is increasingly more difficult for local businesses to sustain themselves, let alone increase profit margins.
RECESSIONARY BRAND BUILDING?
Marketers are facing challenging decisions and trade-offs when it comes to building and sustaining their brands during these recessionary times.
South Africa is teetering on...
CUSTOMER EXPERIENCE A TWO-WAY STREET
Customer experience management has traditionally been about customers being able to rate a business based on their interaction, or a business gathering information to...
CRM PAY-OFF?
Customer Relationship Management (CRM) traditionally has one of the lowest adoption rates because it is not necessarily seen as a key business application.
However,...
BOOST SALES BY BUYING LOCAL!
Simon Colman - Head of Commercial Liability Underwriting, SHA Specialist Underwriters, and Dr Ivor Blumenthal, discuss how future of the South African economy is...
INSIGHT: CUSTOMER ENGAGEMENT HABITS OF HIGH FLYING BUSINESS
Back when human flight was a new frontier, aviation pioneer Igor Sikorsky famously said 'aeronautics was neither an industry nor a science. It was...
INSIGHT: THE NEED FOR SPEED, TELKOM LTE ADVANCED
There is lots of talk of fibre to the home and fibre to everywhere at the moment.
The question is what you can do...
