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Political parties need to talk our dreams & address our fears

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It always amazes me how much time political parties devote to other parties. It is not as if we would think that they support or admire their competitor, and it’s not as if their view of their nemesis is likely to convince us of anything.

Mastering customer touchpoints for retail success

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In recent years, retail and eCommerce businesses have adapted to the increasing influence of digitalisation. Customers now demand user-friendly digital interactions, with little tolerance for inconveniences. Surprisingly, 86% of customers are willing to abandon a brand after just two negative experiences.

On the dangers of bank deposit insurance

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Bank deposit insurance exacerbates the very crises it is assumed to alleviate. It inevitably promotes its own expansion and perforce brings calls for yet heavier regulation.

Why are customers so emotional right now?

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Liezel Jonkheid | Director and Founder | Consumer Psychology Lab | mail me | South African consumers are in a fragile state - emotionally, psychologically,...

When the growing gets tough, become life-centric

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Many are turning to technology in hopes that a new digital approach will reshape their operations and keep them a step ahead of their competitors. But while over 95% of executives (in our recent survey) are accelerating their transformation, an astounding 97% of them acknowledge that, at best, this effort allows them to keep pace but will not on its own help them create new growth.

2022 – the year that retail changes forever

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South African customers are highly conscious of what, how and where they buy. Besides being budget-conscious, they're very aware of the impact of their choices, and this year, consumers will increasingly be driven by preferences.

B2B brand focus – defining the next generation of commerce experience

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Consumer expectations of online commerce experiences, historically, have primarily been established by B2C interactions. In this ever-integrating arena, B2B players must increasingly look sideways at some well-entrenched B2C behaviours to gain a competitive edge.

Building a consumer-centric supply chain in consumer goods

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Globally, consumer packaged goods (CPG) companies are under intense pressure to profitably grow. Yet, incumbent companies are losing out to nimble, digital-native competitors. For large CPGs, it's no longer enough for supply chains to be engines of efficiency.

Did this headline grab your attention?

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The time you will take to read this opening sentence is about how long a brand has to grab a consumer's attention, which is why breaking the attention convention in a world evolving at breakneck speed is vital.

African Bank aims for 2.5 million customers

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The lender will compete with a number of new digital banks as it expands its customer base to income include more middle-income clients.

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