Tag: customer

Modern businesses now have many more channels through which they can interact with their customers. However, this requires a major effort from the entire company. When all these channels work together perfectly, the result is a perfect customer experience (CX).

Hulya Balikci | Online Reputation Manager | NATIVE VML| hulya.balikci@native.co.za | www.vml.com | “Big Data” has became a popular term recently and it refers to the huge...

Rachel Thompson | Insights Director | GfK South Africa | rachel.thompson@gfk.com | www.gfk.com/en-za/ | South Africa has a youthful population, with more than 66% of...

Jarred Cinman | Managing Director | NATIVE VML | jarred@native.co.za | www.vml.com | Digital Disruption - or technological innovation (depending on your perspective) - is...

Many C-suite executives break out in a cold sweat when they hear the phrase ‘digital transformation’ because it brings to mind massive business process...

Business leaders often struggle to find a balance between protecting commercial interests and adhering to the principles of good business ethics. Following the recent spate...

Every year, leading brand and branded business valuation consultancy, Brand Finance puts thousands of the top brands to test. These brands are valued to...

Banks set to lose the ‘offer’ as digital disruption continues to transform industry. Banks are finding it increasingly difficult to reach and ensure value to their customers in light of the challenge by existing and new fintech competitors who are muscling in on the ‘offer’ - the point at which a customer’s process of research and assimilation culminates in the customer acting.

In a highly fragmented world the consumer is looking for simplicity and navigable signs to know which brands to transact with and which to...

There are two kinds of people in the world: those who love shopping and those who would rather watch paint dry than step foot...