Tag: advertising

The Plug is not any typical creative agency, we are made up of a number of creative individuals that offer different skillsets. We’re not just a few creatives but we are a collective of them. We are the Plug that connects you to the youngest and freshest creatives within the Joburg space as well as around Mzansi. Our sole purpose is to create beautiful artwork and campaigns that we are proud of and certainly keep our clients coming back for more of our services.

Mike Jones | Strategic Planning Director | NATIVE VML | mike@native.co.za | https://www.vml.com/native-vml/ | In many ways technology has brought about some growing pains to the...

Mobile is outpacing traditional marketing channels. It is happening now! Should marketers adopt this medium? Given the mobile phone’s central role in people’s lives, it’s worth asking whether brands and agencies in Africa are investing enough in mobile advertising and marketing.

A phenomenal 92% of South Africans reveal they are willing to pay an above-average price for products that deliver higher quality, offer superior functioning (91%) or stand behind environmentally responsible (86%) or socially responsible (77%) principles; this despite economic limitations where only 50% of the population believe that they are financially better off than five years ago.

A major cause for concern is brewing in the South African media, advertising and communication industry. A trend that was recently blown wide open...

The Internet, video games, television, and filmed entertainment segments of sub-Saharan Africa’s entertainment and media industry are projected to continue to grow, but the publishing industry is having to work very hard to make any headway, according to PwC’s (www.PwC.com) Entertainment and media outlook: 2016 – 2020 report (South Africa – Nigeria – Kenya).