Tag: advertising

Calling bullshit is a performative utterance, a speech act in which one publicly repudiates something objectionable. The scope of targets is broader than bullshit alone. You can call bullshit on bullshit, but you can also call bullshit on lies, treachery, trickery, or injustice.

This article is based on the Court case (330/2019) [2020] ZASCA 34 (03 April 2020). The taxpayer was engaged in the importation, manufacturing and distribution of alcoholic beverages. The taxpayer entered into an agreement with foreign brand owners for the advertising and promotion of their alcoholic products in South Africa.

Retrenchment is a word that can strike fear into the hearts of even the most seasoned veterans of the corporate world. In fact, the longer you’ve been with a company, the more daunting retrenchment can seem. Will you ever be able to find another job as good as, or better than, this one? Will you end up in a job you hate, through no fault of your own? And during a global pandemic and economic downturn, prospects look even bleaker.

There are ads in airports and on aeroplane food trays; over highways and on the airways. There are ads in hospitals, grocery stores and sports stadiums. They adorn walls in video games, they are splashed across cinema screens and voyeuristically gawk at us in public restrooms. Not even our schools or the bottom of pools are safe from calls to action.

Currently we all speak from a position of absolute ignorance. No one can truly know what the outcome of this pandemic will be, nor when the virus will pass or if it will ever be defeated. Even if a vaccine is developed in the next few months it’s clear that we will forever mark this moment as one of seismic significance. From now on we will talk of pre or post COVID-19. 

In a bid to cut costs, companies often attempt to handle prospective employees themselves. This approach, while often sensible, has far-reaching effects for the employer, especially when it becomes apparent that the new employee and the organisation’s values are in contrast with one another.

Technology enabled Local Marketing Strategies (LMS) help leading franchises grow at a rate three times faster than competitors. One of the great challenges facing franchise businesses is to maintain their group brand identity while enabling LMS at branch level. Those that do, grow at a rate of about three times than that of their competitors.

Online shopping has become increasingly popular amongst South African consumers. Convenience, competitive pricing, and a wide choice of products make online purchasing a no-brainer for tech-savvy shoppers, but retailers need to stay ahead of the curve when it comes to standing out against the competition.

No matter which line of business you go into, you will most likely need to be a master of networking to succeed as an entrepreneur. Knowing the right people is the key to growing your customer base, finding the right employees, accessing support and expertise and more. 

Africa’s entertainment and media industry has entered a dynamic new phase - a third wave of convergence. The borders that once separated the entertainment and media (E&M), technology and telecommunications industries are blurring in the battle for the attention of the consumer in a world that is rapidly digitising.