Tag: advertising

We live in a time when information is everywhere. Consumers are savvy and seek information and reviews about products and brands to make informed purchasing decisions. Consumers no longer want to be convinced; they want to be informed.

If you’re a retailer, marketplace or e-commerce platform, you could be sitting on an untapped revenue stream – your first-party data. Brands are willing to pay for access to your audience, and with the right approach, you can turn that data into a powerful, scalable revenue channel.

In the world of advertising, strategy is often overlooked because it operates behind the scenes. Yet, much like the human nervous system, it plays a critical role in ensuring everything functions smoothly. The nervous system transmits signals that enable movement, sensation and reflexes, keeping the body in sync and responsive.

I do not consider myself an early or late adopter of technology. I need the right nudges to start exploring. After trial, I enjoy playing and learning new applications. Recently, our business unit started exploring Artificial Intelligence (AI) tools to enhance strategy delivery.

Most enterprises prefer working with partners that provide an integrated media and creative offering when revamping or building a website. They seek this solution from either a single agency or two agencies working in a close collaborative relationship.

In the business world, nothing stays the same for long. This makes an entrepreneurial mindset not just helpful, but essential. So what does it take? How can eager entrepreneurs tackle the complexities of the modern market and come out stronger? Having walked this path myself, I know the road to success is rocky and rarely straightforward. But I have found it's this unpredictability that best hones the skills and fuels ambition. 

Generation Z, born between the late 1990s and early 2010s, is moving into the workforce and becoming one of the most influential consumer demographics. Retailers will need to adjust their strategies if they are to remain relevant for this highly educated, socially aware and digitally connected cohort.

The South African Broadcasting Corporation was established in 1936 by the Broadcasting Act that year. That Act was substituted by a 1973 Broadcasting Act, which has been replaced by the current Broadcasting Act, of 1999.

Third-party cookies – a source of contention for brands and marketing teams since Google first announced that it would be phasing them out on Google Chrome as part of its strategy to resolve ‘competition concerns’ and prioritise consumer privacy. As of January 2024, Google was already restricting their use on some sites with the goal of eliminating them completely by the end of the year. Until last week, when the company announced that it would not be deprecating third-party cookies.  

Measuring attribution has been a long-term challenge for the media industry across the ecosystem, both online and offline. Relying on simple attribution models that often overestimate the impact of direct response ads – such as those that include call-to-actions like "click here" or "buy now"– ignore the myriad influences on the consumer journey.