Tag: advertising

If your image (physical image, voice, signature, likeness, etc.) has been used without your consent for commercial purposes, especially in the absence of a contract, proving your case in court would be difficult because South African law does not recognise the existence of a distinct image right.

Moving to the cloud is essential. Businesses that don’t move to the cloud can, to some degree, add complicated layers to their legacy systems in an effort to keep up with the times, but eventually, they will be forced to make the move.

At the beginning of every year, a barrage of trend think pieces flood our favourite news sites and inboxes, courtesy of whatever newsletter we don’t remember subscribing to – from the useful; “Three factors influencing your investments this year” to the downright absurd; “Why that cuddly kitty of yours is a killer.” And no, we didn’t make that last one up – it’s a bona fide New York Times article!

Africa is rich with potential and renowned for its innovation. However, with the long shadow of the Berlin Conference of 1884 (also known as the Congo Conference) ever present, an exponential growth trajectory, using modern leadership and management practice, needs to be charted for Africa to catch up with the developed world.

In the dynamic world of digital marketing, generating quality leads is the lifeblood of any successful campaign. As a digital marketer, your ability to generate leads effectively can add massive value to your client’s business. To help you achieve this there are four proven strategies to supercharge your lead generation efforts.

With Black Friday around the corner, South African retailers are gearing up for one of the busiest shopping days of the year. Unfortunately, most are ignoring a vital element in ensuring they are ready for the influx of shoppers. Black Friday and Cyber Monday have become staples of the South African calendar, with shoppers spending billions of Rands on deals.

So you’ve come up with a winning idea for a product to sell online. What now? How do you turn your idea into a successful e-commerce business? Selling Products Online is the book for you. Brought to you by Heavy Chef and PayFast, this guide gives you everything you need to start an e-commerce business in 10 practical steps.

Since emerging from the grips of the COVID-19 pandemic, various industries across Africa have rebounded relatively well after having to undergo a process of reinvention. Across the continent, key multibillion dollar industries are navigating new challenges to meet consumer needs and retain a strong customer base. For Africa’s entertainment and media (E&M) industry, 2022 was a challenging year.

A new workplace trend has emerged, called loud labourers, which will only add pressure to the lives of already stressed business managers. In keeping with our mandate to help businesses manage numerous labour-related challenges, from legislation to post-COVID-19 trends such as quiet quitters, we are drawing attention to loud labourers – a term used to describe workers who ‘talk the talk, but barely walk the walk’.

Formal retailers in South Africa are losing billions in annual sales because of a disconnect between the customer touchpoint mix that they prioritise and those that their customers prefer. This is one of the key findings of a big data research study that was conducted on our behalf.