BOOK REVIEW | Selling Products Online

A practical 10-step guide for e-commerce entrepreneurs in South Africa

By Heavy Chef

So you’ve come up with a winning idea for a product to sell online. What now? How do you turn your idea into a successful e-commerce business?

Everything you need to start an e-commerce business

Selling Products Online is the book for you. Brought to you by Heavy Chef and PayFast, this guide gives you everything you need to start an e-commerce business in 10 practical steps – and you don’t have to be an expert on websites, advertising or logistics to get going.

“As a business focused on aiding SMEs in South Africa, partnering with Heavy Chef, which shares a similar vision, is truly remarkable. The book offers countless insightful ideas, making it an essential tool for every SME’s arsenal.“

– Brendon Williamson, Managing Director of PayFast

It is designed to support you on every step of your e-commerce journey and will show you how to:

• Find your customers.
• Set up your e-commerce store.
• Take online payments.
• Sell on existing platforms.
• Attract more customers.
• Fulfil online orders.
• Manage stock.
• Serve your customers.
• Make a profit.
• Build your team.

Heavy Chef sat down with some of South Africa’s pre-eminent entrepreneurs to fill these pages with real, practical advice from experts who’ve beaten their own paths to success in e-commerce.

You’ll hear from the brains behind some of South Africa’s most-loved brands, including Faithful to Nature, PayFast, SnapScan, Yuppiechef, and many more. They’ll answer all your questions about selling products online in concise “bites” – as if you’re sitting down to coffee with them. Go on. Tuck in

About the author

Heavy Chef Foundation is the non-profit arm of entrepreneur education platform. Heavy Chef is focused on inclusive entrepreneur education. The name ‘Heavy Chef’ comes from the saying never trust a skinny chef. Heavy Chef Foundation aims to provide access to learning for disconnected entrepreneurs.