BOOK REVIEW | Selling Products Online

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A practical 10-step guide for e-commerce entrepreneurs in South Africa

By Heavy Chef


So you’ve come up with a winning idea for a product to sell online. What now? How do you turn your idea into a successful e-commerce business?

Everything you need to start an e-commerce business

Selling Products Online is the book for you. Brought to you by Heavy Chef and PayFast, this guide gives you everything you need to start an e-commerce business in 10 practical steps – and you don’t have to be an expert on websites, advertising or logistics to get going.

As a business focused on aiding SMEs in South Africa, partnering with Heavy Chef, which shares a similar vision, is truly remarkable. The book offers countless insightful ideas, making it an essential tool for every SME’s arsenal.

Brendon Williamson, Managing Director of PayFast

It is designed to support you on every step of your e-commerce journey and will show you how to:

  • Find your customers.
  • Set up your e-commerce store.
  • Take online payments.
  • Sell on existing platforms.
  • Attract more customers.
  • Fulfil online orders.
  • Manage stock.
  • Serve your customers.
  • Make a profit.
  • Build your team.

Heavy Chef sat down with some of South Africa’s pre-eminent entrepreneurs to fill these pages with real, practical advice from experts who’ve beaten their own paths to success in e-commerce.

You’ll hear from the brains behind some of South Africa’s most-loved brands, including Faithful to Nature, PayFast, SnapScan, Yuppiechef, and many more. They’ll answer all your questions about selling products online in concise “bites” – as if you’re sitting down to coffee with them. Go on. Tuck in

About the author

Heavy Chef Foundation is the non-profit arm of entrepreneur education platform. Heavy Chef is focused on inclusive entrepreneur education. The name ‘Heavy Chef’ comes from the saying never trust a skinny chef. Heavy Chef Foundation aims to provide access to learning for disconnected entrepreneurs.


  • PUBLISHER | Pan Macmillan South Africa |
  • ISBN | 9781770108530 |
  • Recommended Retail Price | R265.00 |
  • Classification | Entrepreneurship |



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