Tag: advertising

“He has all the attention span of a goldfish!” For ages, goldfish – known for their nine-second attention spans – have been used as a not-so-kind metaphor to describe someone who has a limited ability to focus on something at any given time.

Companies and producers have in recent years come under increased pressure to run their operations in an environmentally responsible way - both from a legal and ethical standpoint. Whilst this is undoubtedly something to be lauded, it has sadly also given rise to a practice known as greenwashing.

I find it interesting to learn about the different perspectives that each generation has on the generational divide. As a member of the baby boomer generation, I remember living through the "generation gap" of the 1960s and early 1970s, where there was much turmoil, anguish, and misunderstanding caused by the length of hair gap between fathers and sons, not to mention the business of burning bras, which divided mothers and daughters.

One of the most common social anxiety disorders is the fear of public speaking, or glossophobia. Most people would probably rather go head-to-head with a shark in the ocean than have to stand up and speak in front of 100 people in a room. Consequently, media interviews can be scary to navigate, but it is important to conquer your fears and ensure you get the most out of them when they do come around.

During tough economic times, consumers are quick to cut insurance. What can insurers do to prevent this? When one looks back at how the insurance industry fared in 2022, it’s fair to say that things are slowly starting to return to ‘normal’.

In the second part of this two-part series, I outline the skills that will be required by present-day HR professionals – for now and into the future. The future of work will place an extraordinary demand on HR professionals to lead their organisations strategically through this disruptive period.

Access to quality information has never been more important than it is today. We’re living through a pandemic; seeing a cost of living and energy crisis; witnessing a horrific war in Ukraine; and experiencing increasing climate crises across the globe.

In March 2022, the Department of Communications, through ICASA, began auctioning off available spectrum to bidders, largely telecoms corporations. This auction netted more than R14 billion for the national fiscus and will hasten the roll-out of critical digital connectivity across the country while creating numerous job opportunities, particularly within the media and film industry.

Spending the past two years in a pandemic-state has not only changed the face of the media landscape but has meant that the media sales industry has had to evolve to remain relevant. There is a vast amount of information around the expanding media landscape that one might feel overwhelmed by the torrent of changing advertiser needs.

If computers are good at one thing - and they are good at many - it's automating tasks we used to have to do manually. This seems obvious now but it's only since the 1980s that this capability has been in the hands of the average person.