The Hitchhiker’s Guide to AI

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The African Edge

By Arthur Goldstuck


Did you know that Artificial Intelligence (AI) helped South Africa win the 2023 Rugby World Cup? Did you know that Africa led the way in small language models? Lastly, did you also know that AI has supported farmers in Kenya for the last decade?

The Hitchhiker’s Guide to AI: The African Edge reframes the conversation about AI through the lens of human roles. It merges global advances with distinctly African realities.

How the use  of AI is shaping the African continent

From farmers using AI to track bee movements, to school pupils guided by WhatsApp tutors, to musicians experimenting with machine-made beats, this book explores how everyday people across the African continent are shaping, and being shaped by, the rise of machine intelligence.

Rather than obsess over distant futures or Silicon Valley breakthroughs, this book brings AI down to earth. It tells the story of Africa’s AI moment through the eyes of local and international teachers, coders, executives and artists. This story is not about playing catch-up. Instead, it reframes the global narrative.

Insightful, grounded and provocative, The Hitchhiker’s Guide to AI offers a guide to navigating the most transformative technology of our age. It keeps its feet firmly planted on African soil while keeping its eyes wide open to the global context.

About the author

Arthur Goldstuck is the author of 20 books and the founder of World Wide Worx, Africa’s leading technology market research organisation.

He is an award-winning writer, analyst and technology commentator. Professional bodies across information technology, public speaking, training, mentorship and market research innovation have honoured him with lifetime achievement awards.


  • Publisher Pan Macmillan South Africa |
  • ISBN | 9781770109599 |
  • Recommended Retail Price | R350.00 |
  • CLASSIFICATION | Technology |



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