A guide to black cultural nuance
By Donald Mokgale and Ernest Nkomotje
Brace yourself for a thrilling journey into the heart of black life and culture through the philosophy of Hibirism.
Hibirism, (noun): Derived from the social greeting ‘hibiri’, made famous by the South African song Sister Bethina (a hit by musician Mgarimbe in 2006), Hibirism adds depth and meaning to the salutation and signifier ‘hibiri’.
Uncovering insights within the experiences of black life
The goal is to explain some of the underlying reasons behind our actions and uncover profound insights within the experiences of black life. Ultimately, Hibirism transforms an empty signifier into a noun, referring to a specific philosophy or set of ideas that elevate social situations and challenge existing norms.
This book contains humorous anecdotes, thought-provoking ideas, witty banter, and profound observations on black life, showcasing Hibirism at play. The book also shows how hibirism can be used as a tool for creative problem-solving as it probes deeper into conventions to unearth insights like no other framework.
Among many captivating topics, they embark on a quest to discover the perfect vetkoek (igwinya), draw parallels between the arrangement of atoms and four-four masihlalisane (a seating arrangement in local taxis), offer a deep dive into the Amapiano movement, and even share the tale of Bobby, a beloved township dog known to survive on nothing but a diet of pap and H2O.
If you are an individual or a business aiming to deepen your understanding and build a more meaningful connection with the black world, introducing Hibirism is for you.
About the authors
Donald Mokgale is a seasoned media and marketing expert with over 18 years in the industry. As Director of Business Strategy & Branding at Hibirism, he drives business growth with his extensive expertise. Donald has held leadership roles at global giants such as Carat Johannesburg (Managing Director), Out There Media SSA (CEO), Posterscope SSA, and Dentsu (Group Business Development Director). He recently served as Managing Director of Avatar Media Agency and has now been appointed Managing Director of MoyaApp, tasked with growing the business.
Ernest Nkomotje, a creative powerhouse driven by the Hibiristic spirit, excels across entrepreneurship, academia, and the corporate world, leaving transformative impacts. As Director of Research & Insights at Hibirism, he ensures the success of its various business verticals. Starting at global research firm Krutham, Ernest demonstrated his expertise in digital, research, and strategy, leading to a significant role in the Ed-HR tech space where he was instrumental in commercializing propositions like Skillsoft and SumTotal in Africa. Currently, he also applies his business development expertise in research and insights at the big 5 law firm Cliffe Dekker Hofmeyr.
- PUBLISHER | Tracey McDonald Publishers |
- ISBN | 978-1-7764433-4-5 |
- Recommended Retail Price | R290.00 |
- Classification | Business & Entrepreneurship |
For more information | Janine Daniel | +27 (0)83 327 3393 | mail me |
