Ways online presence can damage a business


Mkhuseli Vangile | Managing Director | Dynaste Communications Firm | mail me | 

A company’s online presence can make or break a business, and in today’s business world, a company without an online presence is practically non-existent. This is why having a well-managed online presence is one of the most effective and advantageous strategies for a business to implement.

A strong online presence enables a business to build its brand and gain the credibility necessary to attract more clients. Along with making the business more accessible, an online presence is an easy way for clients to learn more about what a brand has to offer as well as a platform to interact with the brand.

For a company to remain competitive, potential consumers must be able to easily access its website and all the product and service information with just one click, because a poor online presence may make consumers lose interest just as quickly as a well-optimised online presence can draw them in.

Many businesses, on the other hand, appear to be unaware that having a poor online presence can harm their business in a variety of ways.

Negative reviews under Google Business

An aspect that is sometimes overlooked is Google My Business page. A well-optimised Google My Business page is a necessity if your company provides local services.

A company’s Google My Business account may be terminated if it receives too many negative reviews on the internet, which not only discourages new customers from considering it,  but also makes current customers hesitant to work with it.

Social media reviews

Positive social media reviews will result in client loyalty and a larger customer base for a credible business that values its customers.

Negative reviews, on the other hand, may cause your business to lose the majority of its potential clients. This is because customers often use reviews to make purchasing decisions, and it is critical to prioritise quality customer service.

Updating the business website and its content

Online presence makes it easier for a brand to market its business and sell products. A properly designed and informative website with well-written content enables customers to make informed purchasing choices.

By updating a website, brands can also significantly improve their conversion rate, bringing in additional clients and profits.

However, if brands do not update and upload content to their website on a regular basis as a business, they may find that their chances of ranking well in search engines are affected. This could cost brands a lot of leads and new potential clients, as well as pushing their websites to the bottom of search engine results pages. In such a case, having an internet presence is only partially useful.

Not replying to negative reviews

Customers can share their experiences with your company through online reviews. Customers that submit negative evaluations, on the other hand, harm a business.

As a result, it is critical for businesses to respond to both good and negative reviews as soon as possible to ensure that a business is well-represented and not seen as having poor customer service. Ensure to stay on top of customer reviews to maintain a positive reputation.

Signing up on other review sites

Some review systems, such as HelloPeter, are incredibly effective, and businesses should sign up and use them to manage brand perceptions and reviews.

If a client or individual posts negative reviews about a company on these sites and a company is not present to defend or resolve the situation, a company’s reputation will suffer, and all of their efforts will be in vain.

Customers use the internet to obtain information. To avoid putting a company at risk, companies can hire professionals to help them establish a well-optimised online presence based on their knowledge and your business needs.



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