Tag: search engine

Third-party cookies – a source of contention for brands and marketing teams since Google first announced that it would be phasing them out on Google Chrome as part of its strategy to resolve ‘competition concerns’ and prioritise consumer privacy. As of January 2024, Google was already restricting their use on some sites with the goal of eliminating them completely by the end of the year. Until last week, when the company announced that it would not be deprecating third-party cookies.  

We have all been there, right? Where it seems as though the algorithm knows us better than we know ourselves. Where all the answers are a ChatGPT away… or are they? In a world where in many realms it seems artificial is trending, could we be losing sight of the value of real AI- Actual Intelligence?

Proper online reputation management is a must in today’s ever-evolving digital world and you can very easily make or break your brand in cyberspace. It’s been about 16 years since “Google” was added as a verb to the Oxford English dictionary. It was a significant addition to the lexicon, describing an activity that has come to define what’s now become the most basic method of verifying individuals, brands and organisations.

A company’s online presence can make or break a business, and in today’s business world, a company without an online presence is practically non-existent. This is why having a well-managed online presence is one of the most effective and advantageous strategies for a business to implement.

Whether you’ve been retrenched, and need to get your business idea off the ground as soon as possible, or you’re launching a side hustle to earn an additional income; existing online is key to your success. The internet is where customers go to search for products and services, read reviews, and spend their hard-earned cash.