Tag: brand reputation

The South African retail industry operates in a complex and challenging environment. Economic uncertainty, rising costs, and unpredictable consumer demands have created conditions in which retailers must constantly adapt to survive.

Today’s home and personal care (HPC) encompasses a wide range of products that include shampoo, soaps, cosmetics, cleaning agents and so forth. Like its other counterparts within the consumer packaged goods (CPG) industry, HPC also requires supply chain traceability to verify origin, movement, and handling of raw materials, components, and finished product.

As the Matric Class of 2023 nears the conclusion of their school career, a few of these learners will recognise Broad-Based Black Economic Empowerment (B-BBEE) as a section in business studies. However, B-BBEE – and how companies decide to implement their skills development initiatives – may be the defining factor that determines some of these young people’s career prospects and future.

During discussions with several of our contact centre customers, the topic of Artificial Intelligence (AI) and its impact on call centres and customer experience (CX), strategies is often raised. Various articles have been published relating to AI, machine learning (ML) and bots replacing humans in contact centres, focusing on the advantages that AI brings when compared to having people servicing customers and more.

Simply put, consumers must be able to trust the food they buy. Quality control issues can easily and quickly lead to consumer dissatisfaction and negative sentiment towards a brand or product line. They may also lead to a costly product recall, or in the worst-case scenario, a consumer death and the massive destruction of brand value and reputation. 

Learnerships are an essential resource to future-proof your business. Broad-Based Black Economic Empowerment (B-BBEE) is only effective in meeting its goals if the transformative ethos of the legislation is embraced. If B-BBEE is approached with a begrudging compliance mindset, merely ticking boxes, it will fail.

Businesses of all sizes can agree that customers no longer buy just a product or service. More than ever, the modern customer journey reflects the need for and investment in a positive experience. Today’s customers have higher expectations and no longer see online and offline shopping as distinct experiences. So, if businesses are largely geared towards customer satisfaction and retention, connecting with them in ways that matter is paramount.

A company’s online presence can make or break a business, and in today’s business world, a company without an online presence is practically non-existent. This is why having a well-managed online presence is one of the most effective and advantageous strategies for a business to implement.

Sustainability is one of the biggest buzzwords in business; but how many organisations and decision makers really know what it means and are striving for a sea change, rather than just paying lip service to the growing call to prioritise environmental, social and governance (ESG) issues?

Looking after your health and becoming fit, is very closely linked to looking after your reputation. You need good health to get you through life, and you need a good reputation to support you through your company’s journey. Building your reputation can be learnt from physical fitness.