How Simplicity transformed a loss-making mega brand into a world-class performer
By Ken Allen
In celebration of DHL’s fiftieth anniversary as a world-leading delivery company, former CEO of DHL – Ken Allen – shares the inspiring story of his journey to the top of the industry in his recently launched memoir, Radical Simplicity. The book demonstrates how simplicity successfully transformed a loss-making mega brand into a world-class performer.
With operations in 220 countries and territories, DHL is the most international company in the world. As the CEO of this global business, Allen encountered numerous challenges and successes during his time at DHL. The memoir is an inimitable guide to succeeding in any business, focusing on strategy and practical advice while revealing the simple lessons for fellow business leaders, managers and entrepreneurs.
Simplicity of the business’s approach
Known as a turnaround expert in the industry due to the significant role that he played in DHL’s astounding financial turnaround after years of stagnation and loss following the 2008 global economic crisis. Allen is passionate about sharing the secret to his success in an effort to inspire and empower business leaders and entrepreneurs.
“I wanted to show my belief in the power of motivated people in transforming DHL’s fortunes – it’s been a long journey, but I’ve not been disappointed, and nor have Deutsche Post DHL group, or our investors.”
– Ken Allen, DHL CEO
On page 89 of the book, Allen explains that the simplicity of the business’s approach emphasizes what Peter Drucker advocated as the one principle of business – to create and keep a customer. “We deliver great service quality, we deliver on our promises and we give our customers many reasons to love our brand. All this is only possible because of our amazing global teams who all think and act like salespeople, which means focusing on getting to know our customers even better.”
About the author
Ken Allen is the former CEO of DHL Express – the most international company in the world, with operations in 220 countries and territories.
Ken is a no-nonsense, miner’s son from Yorkshire, credited with DHL’s astounding financial turnaround after years of stagnation and loss. When he isn’t running the show as a CEO, he is travelling around the world, sharing the secret to his success. He has rung the bell on Wall Street, shaken hands with the Pope, was voted Germany’s No.1 Turnaround Manager and has even met the Rolling Stones.
About the DHL
DHL is the logistics company for the world. DHL is the leading global brand in the logistics industry. Our DHL family of divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management.
With about 380,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global trade flows. With specialised solutions for growth markets and industries including technology, life sciences and healthcare, energy, automotive and retail, a proven commitment to corporate responsibility and an unrivalled presence in developing markets, DHL is decisively positioned as ‘The logistics company for the world’.
DHL is part of Deutsche Post DHL Group. The Group generated revenues of more than 61 billion euros in 2018.
- Publisher | Ebury Press |
- ISBN | 978-1529104721 |
- Recommended Retail Price | $18.28 |
- CLASSIFICATION | Inspirational |
Order the book here.
