BOOK REVIEW | What makes them great?


by Douglas Kruger | Author and Global Keynote Speaker |

Could you be the Branson of business, the Clarkson of cars or the Schwarzenegger of bodybuilding? Could you stand out as the great and lasting leader of your industry?

In this book, Douglas Kruger takes us on a tour of different worlds and industries, unpacking the answer to a single question: What makes some people leaders in their field? Is it their disproportionate level of knowledge? Their charisma? Their marketing abilities? Is it the way they portray their own identities as ideals to be emulated by tribes of believers, or is it the way they have moved a body of knowledge forward? Most importantly, is it possible for us to emulate their success?

The answer is a resounding Yes!

In What Makes Them Great?, Kruger’s 50 practical, easy-to-follow suggestions spell out exactly what it would take for you to become so formidable within your own industry that your competitors struggle to keep up. Because, when you are the industry leader, the undis­puted expert, the entire dynamic changes: the media and the deals come to you; your level of earning is exponentially higher; you enjoy privileged access and extraordinary leeway; you arrive to find the door already open.

Find out what it would take for you to become the Branson of business, the Clarkson of cars, the Oprah of talk-show television, and reap the financial and personal rewards. Find out how you can become the leading name in your industry.

Douglas Kruger is the author of six books and a global keynote speaker. He is the only person ever to have won the Southern African Championships for Public Speaking a record five times. In 2016, the Professional Speakers Association inducted him into their Speakers’ Hall of Fame. Douglas is the author of Own Your Industry and the bestselling Is Your Thinking Keeping You Poor? He is regularly featured in media outlets like Entrepreneur magazine and on a range of national talk-radio stations. See him in action, or sign up for his weekly moti­vational newsletter, ‘From Amateur to Expert’, at

  • ISBN | 978 1 77609 359 5 |
  • Recommended Retail Price | R230.00 |

For more information | Surita Joubert | mail me | +27 (0)21 460 5462 | Penguin Random House |




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