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Changing consumer behaviour and creating loyalty throughout the supply chain are areas every FMCG manufacturer is trying to achieve. However, these are the last links and typically the most difficult elements to manipulate. This is due to challenges around validating sales – you can only reward loyalty if you can verify the purchase.
So far the effects of Artificial Intelligence (AI) have been slow to reveal themselves in businesses in South Africa but the scale of the oncoming change is starting to become apparent overseas. AI’s influence is growing in the workplace and will bring substantial change to South African offices in the next few years as machine learning, task automation and robotics are increasingly used in business.