THE INNOVATOR is a person or organisation that drives innovation and can be defined simply as a new idea, process or product.

INNOVATION can be viewed as the application of improved solutions through more effective products, processes, services, technologies, or business models.

ENTREPRENEURS & SMEs drive innovation by their use of inventive ideas, processes and products. Innovation is their catalyst for business growth.

INNOVATION is driven by:

  • changes in local and global demographics
  • human perception, mood and meaning
  • scientific knowledge
  • market structure

INNOVATION requires:

  • Identified need
  • Competent people
  • Financial support

The full article is reserved for our subscribers!

Read this Feature entitled THE INNOVATOR as well as a host of other topical management articles written by professionals, consultants and academics in the June/July 2017 edition of BusinessBrief.

VIEW our subscription options


Questions or problems?

admin@bbrief.co.za | +27(0) 11 788 0880 |