THE INNOVATOR is a person or organisation that drives innovation and can be defined simply as a new idea, process or product.
INNOVATION can be viewed as the application of improved solutions through more effective products, processes, services, technologies, or business models.
ENTREPRENEURS & SMEs drive innovation by their use of inventive ideas, processes and products. Innovation is their catalyst for business growth.
INNOVATION is driven by:
- changes in local and global demographics
- human perception, mood and meaning
- scientific knowledge
- market structure
- Identified need
- Competent people
- Financial support
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