ERICSSON AND AT&T HEAD INTO THE FUTURE OF THE WI-FI ENABLED CONNECTED CARS

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Ericsson  and AT&T Drive have launched an automotive Wi-Fi Landing Page solution that provides consumers with an easy way to manage Wi-Fi connectivity within their vehicles.

  • Ericsson continues support of AT&T Drive with a new in-vehicle Wi-Fi solution for tier 1 automotive manufacturers
  • Solution provides automotive manufacturers the ability to use AT&T’s powerful mobile network and give their customers the ability to access Wi-Fi hotspot in the car
  • Wi-Fi hotspot ranked as the number one feature U.S. customers are willing to purchase for their car

Chris Penrose, Senior Vice President Internet of Things, AT&T Mobility, says: “AT&T collaborated with Ericsson to provide vehicle owners with the ability to access and manage their 4G LTE Wi-Fi hotspot account. This marks another milestone in our strategic relationship with Ericsson as we continue to break new ground in enabling the next generation connected car experience for consumers.”

The Ericsson solution gives consumers the ability to activate a free Wi-Fi hot spot trial, buy a data session for their vehicle and manage their Wi-Fi account from within their vehicle.

Glenn Laxdal, Head of Technology and Strategy, Ericsson North America, says: “Ericsson is excited to continue extending our relationship with AT&T Drive and help power AT&T’s new online Wi-Fi portal as the Networked Society continues to become a reality.”

The connected car market is becoming an increasingly important element in consumers’ purchase decisions. Ericsson and AT&T recently collaborated on a global consumer research study that examined this topic. The results showed that three out of four surveyed consumers say connected car services will be an important feature in their next car purchase.

The study found:

  • 62% percent of US survey respondents are aware of the term “connected car”
  • Wi-Fi hotspot ranked as the number one feature that U.S. customers are willing to purchase for their car.
  • Almost 75% of those surveyed globally after learning about connected car services consider them an important feature in their next car

In addition to safety and infotainment features enabled by connectivity, automakers can also use the connectivity for over the air software updates and advanced downloadable engine configurations. For the consumer, this means that connected car services will open up the ability to add new capabilities to their car and enhance their driving experience for years after they purchase a connected car.

Ford,  Audi,  and BMW,  also highlighted connected mobility across numerous events at CES Las Vegas.

Ford president and CEO Mark Fields said connected autonomous vehicles  won’t be confined to the very high-end of the market. “They will be designed to serve millions of customers,”

Ford also announced plans to include 4G mobile Internet from AT&T in many of its vehicles, while adding Apple CarPlay and Android Auto support to its 2017 models which will run its Sync 3 in-car entertainment system The good news was that 2016 owners can upgrade their existing systems to Android Auto and Apple CarPlay. Sync 3 will be coming to South African Ford models in the second half of 2016.

“This year we will become an auto and a mobility company. It’s a massive opportunity” Fields noted.

 


Steven Ambrose
Techhuman.com
http://www.strategyworx.co.za/
steven@strategyworx.co.za

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