Tag: Artificial Intelligence (AI)

With economic growth considered the main driver of corporate travel, emerging economies such as South Africa are increasingly adding to the international pool of business travellers. Predicting positive growth in 2020, analysts say there is good news for South African SMEs, whose bargaining power they see rising with the market’s size and spend.

There is a technology that is disrupting the workplace, it’s called Robotic Process Automation (RPA). Using software ‘robots’ to mimic repetitive human interactions with computers, this technology can do these tasks much faster, without any rest and no errors that human are prone to making.

Digital innovation is accelerating in South Africa - from call centres using chatbots and automatic transcription to improve customer service, to financial advisors harnessing machine learning and data analytics, rapidly matching client and solution, and emerging use cases of Internet of Things (IoT) sensors and AR/VR training in the mining and manufacturing sectors.  

As the Fourth Industrial Revolution rages on, there needs to be a greater shift towards adopting an interconnected way of thinking if humans are to truly engage and optimise 4IR and beyond.

Thanks to digitalisation and the effective analysis of data, marketing continues to become more personalised and contextual. In fact, digital technologies enable companies to provide customers with relevant and quality experiences reflective of today’s real-time world. 

The Fourth Industrial Revolution (4IR) can and will deliver South Africa from the jobs and growth crisis in which it is mired. That is the truism that is being widely peddled as the panacea to the triple threat of poverty, unemployment and inequality in which the country finds itself.

With so much hype surrounding new technology such as big data, cloud computing and AI, it is easy to miss the point of integrating them into your business operations: enhancing the performance of employees, and ultimately the business.

It has been said that the market is only one tweet away from a crash. This highlights the serious instability within today’s market. Businesses need to survive, let alone thrive in a massively complex and unstable world. They are spending significant amounts of time trying to predict the future needs of their clients, in an effort to provide them with a superior customer experience.

Customer experience is a growing priority for organisations, as it should be as it is becoming the most critical factor for customers selecting your brand over another. As such companies need to implement measures to meet customer expectations and deliver consistent customer experiences at every customer touchpoint.

The modern smartphone user has an average of 35 mobile applications installed on their devices. However, only 5 of these are used most often, and many of them are removed after the first use. It seems like a paradox: people are sick of downloading apps, but apps are more popular than ever.