Marketing & Selling

Audience distrust, marketing integration, and AI innovation shape Public Relations' (PR) future. The rise of influencer relations adds to its growing importance. The media and marketing industry has changed rapidly in recent years. PR professionals now integrate more with marketing, content, and data analytics.

The Africa’s entertainment and media industry is expected to outpace global growth in the next five years, driven by internet advertising and streaming services.

The experiences of frontline workers are reshaping how companies handle employee engagement, communication and empowerment in a time where work is becoming more dispersed.

Are your data dashboards delivering real value for your business, or are they just smoke and mirrors? You can assess this vital e-commerce supply chain component by following these tips. Almost all studies reveal that 90% of information reaches the brain visually. As a result, data visualisation has become crucial for e-commerce business intelligence.

The South African Revenue Service (SARS) increases customs duties for online retail orders as part of a broader strategy to promote local businesses and address global supply chain imbalances. The clothing and textile industry has faced widescale criticism for controversial environmental, social, and governance (ESG) practices. South African consumers may imagine themselves to be far from the hub of these issues. However, we are all participants in the global supply and demand for fashion.

Sometimes, it takes an outsider to allow South Africans to recognise that SA retail innovation is positive in their own country.

Brands taking communications entirely in-house may see short-term financial benefits, but long-term drawbacks are significant. The communications agency I have led for almost eight years is unusual in retaining clients for extended periods. Occasionally, we lose an account.

Con artists and scammers are becoming more skilled at manipulating bank details and private information from consumers. It is important to understand the risks and recognise the warning signs. Fraud and scam statistics in South Africa are alarming.

Empathy is a key differentiator in creating exceptional customer experiences. In an increasingly tech-driven business world, it stands out. Labelled a ‘soft skill,’ it is a complex trait to develop. This development requires self-awareness, emotional intelligence, and ongoing effort.

Disruption and increased efficiency, at an almost exponential scale, are changing the very foundations of economies. Technology businesses face as much opportunity as they do competition. As a consequence, technology companies need a strong public relations (PR) strategy. This strategy should boost awareness, differentiate, and amplify their credibility. However, choosing the right PR agency is crucial. In an industry as dynamic as tech, businesses should engage specialists. It’s not easy to choose an agency.