Small Ideas, Big Outcomes, a Brighter Future for South Africa
By Bruce Whitfield
If South Africa were a cat, it would be rapidly running out of its nine lives. In 2024, voters sent a clear signal to the fractured African National Congress (ANC) that they had run out of patience. It lost its majority and was forced to enter a difficult multi-party coalition.
Broadcaster, author and public speaker Bruce Whitfield consistently looks for opportunity in times of uncertainty. The author of the 2020 bestseller The Upside of Down, and Genius (2022), now brings you The One Thing, which draws on his unparalleled access to a network of business leaders, founders and deep thinkers.
Just one behavioural change required
Bruce challenged his contributors to identify ‘One Thing’ that, if they were president for half an hour, they would order to be implemented so it could have a catalytic effect throughout the economy.
You will hear from a host of people, including:
- Sean Summers, tasked with turning around Pick n Pay, on the first step he would take to turn around the country;
- Mining CEO Mike Teke on what he learned playing football on the fields of KwaThema, and how he would apply that to the country;
- Wits Chancellor Judy Dlamini on the power of education; and
- Chair of the Businesswomen’s Association Mandisa Nkwanyana about harnessing the power of women as a catalyst for change.
You will hear from people who inspire us to exceed our limits. This includes maestro Ralf Schmitt, who guided talented children from Limpopo to the finals of America’s Got Talent. You will also hear from money managers, editors, CEOs and academics. And, founders of some of the country’s most successful startups will share their insights too.
Bruce also challenges readers to define their ‘One Thing’ and yes, he offers his own ‘One Thing’, too. Probably the simplest and most achievable action of all, it requires just one behavioural change.
About the author
Bruce Whitfield has won more awards for financial journalism than any other working South African media professional.
His daily Money Show on 702 and Cape Talk is compulsory listening for anyone who wants to know what is happening in the political economy. Whitfield presents Taking Stock on eNCA and is a contributing editor at The Financial Mail.
He is a sought-after public speaker who thrives on challenging audiences to think differently about the risks and challenges posed by the complex South African environment.
- Publisher | Pan Macmillan South Africa |
- ISBN | 9781770109445 |
- Recommended Retail Price | R300.00 |
- CLASSIFICATION | General |
