BOOK REVIEW | Side Hustles and Startups

A practical 10-step guide to starting a business in South Africa

By Heavy Chef

So you’ve come up with a killer business idea and you’re ready to turn it into a side hustle or startup. What now? What do you need to do to bring it to life?

Dreaming of starting

Whether you’re looking to earn some extra money on the side or dreaming of starting “The Next Big Thing”, Side Hustles and Startups is packed with the information you need to take this big step into your bright future.

We’ll teach you how to:

• Find your passion.
• Test your idea.
• Write a business plan.
• Get funding.
• Ace your business admin, tax and compliance.
• Brand and market your business.
• Manage your money.
• Set up systems.
• Build your team.
• Take care of you.

Heavy Chef sat down with some of South Africa’s foremost entrepreneurs, side hustlers, strategists, marketing whizzes, venture capitalists and, yes, even tax specialists to help you get going. Combined, they have centuries of experience in creating and growing side hustles and startups. We’ve turned their advice into bite-sized lessons for you to snack on – as if you’re firing off instant messages to these trailblazers whenever you get stuck on your journey. Go on. Start up and hustle away.

About the author

Heavy Chef Foundation is the non-profit arm of entrepreneur education platform. Heavy Chef is focused on inclusive entrepreneur education. The name ‘Heavy Chef’ comes from the saying never trust a skinny chef. Heavy Chef Foundation aims to provide access to learning for disconnected entrepreneurs.