Tag: marketing

Third-party cookies – a source of contention for brands and marketing teams since Google first announced that it would be phasing them out on Google Chrome as part of its strategy to resolve ‘competition concerns’ and prioritise consumer privacy. As of January 2024, Google was already restricting their use on some sites with the goal of eliminating them completely by the end of the year. Until last week, when the company announced that it would not be deprecating third-party cookies.  

Measuring attribution has been a long-term challenge for the media industry across the ecosystem, both online and offline. Relying on simple attribution models that often overestimate the impact of direct response ads – such as those that include call-to-actions like "click here" or "buy now"– ignore the myriad influences on the consumer journey.

Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the rise of data alongside the demise of the third-party cookie, have reimagined contextual messaging, creativity, and campaigns at scale.

With brands recognising the power of conversations, AI-driven solutions, and phygital experiences, consumers can anticipate more personalised, seamless, and satisfying engagements with businesses this year. As technological innovations continue to shape the business landscape, 2024 is poised to be a transformative year for customer experience (CX).

In the context of a highly charged and challenging environment for doctors in South Africa, telemedicine is emerging as an attractive alternative route for young doctors seeking a sustainable career. Taking it a step further, offering telemedicine as a managed service to businesses not only improves employer and employee experience but also ensures a stable work environment for doctors.

South Africa narrowly escaped a technical recession, according to the latest figures released by Stats SA in early March. Recession or no recession, growth is just not high enough to improve economic conditions and coupled with record interest rates and increasing prices at the fuel pump and grocery store, South Africans are under pressure.

In the ever-evolving landscape of technological innovation, Samsung's Galaxy Artificial Intelligence (AI) is emerging as a game-changer, redefining the smartphone experience for business professionals. This article explores how Galaxy AI is revolutionising the user's life at work, in the office, or in their business dealings, focusing on some of the key features that help deliver this.

Now well over the 20-year milestone mark in my marketing career, one of the key lessons I learned along the way, is that academic ability alone wasn’t going to be enough to cause me to thrive in the workplace. It was through firsthand experience and keen observations that I discovered the profound significance soft skills play in a successful corporate career.

In today’s rapidly evolving market, customer experience (CX) is a battleground for companies vying to secure a competitive edge. Globally, evidence of the unequivocal correlation between CX and a company’s financial performance is widely understood.

In an era dominated by technology and data, the hospitality industry stands at the crossroads of transformation. Leveraging data and embracing digital innovations are becoming imperative for hotels to deliver exceptional guest experiences and stay competitive.