Tag: marketing

In South Africa, youth unemployment is a serious problem. Currently, 49.9 percent of young people are without work. This is deeply concerning, especially considering that the youth are the future of our economy. As much as we need the government and private sector to support young people, we also have the power to drive change ourselves.

In the world of social media influencers and content creators, a face can sometimes be more valuable than gold. Through strategic commercialisation, public figures now build empires based on their identity. This is possible because of one powerful tool: image rights. To understand image rights, we must first understand the right to identity.

Dedicated to supporting small businesses, I have been reflecting on two decades of change since 2005. What do small business owners, and mentors require in 2025 to thrive? What do future-proof business look like, and how can we ensure our programs remain both timely and relevant in an ever-accelerating world?

We live in a time when information is everywhere. Consumers are savvy and seek information and reviews about products and brands to make informed purchasing decisions. Consumers no longer want to be convinced; they want to be informed.

In today’s hyper-digital world, content is everywhere. Brands are producing more than ever before – videos, blogs, reels, emails, podcasts, you name it. Yet the question we need to be asking is: is any of it working? This is a question people ask often. The answer? Not always.

I remember when social media first appeared in my life. I was 14, and a friend introduced me to this thing called Facebook. At the time, I was more consumed with playing The Sims on our desktop, making careful selections at Musica to purchase a single CD with my favourite songs, and using Encarta CDs for assignments.

If you’re a retailer, marketplace or e-commerce platform, you could be sitting on an untapped revenue stream – your first-party data. Brands are willing to pay for access to your audience, and with the right approach, you can turn that data into a powerful, scalable revenue channel.

Given today’s competitive business landscape, decision-makers constantly seek innovative ways to engage customers, enhance productivity and drive revenue. This is where gamification plays a crucial role. Gamification applies game-like elements such as rewards, challenges and leader-boards to non-gaming contexts.

Forget outdated consumer demographics and marketing personas. Even knowing your customers’ names and preferences is no longer enough. According to a Marketing & Sales Practice report by McKinsey, 71% of consumers now expect personalisation. This expectation raises the bar for customer retention and engagement.

Most enterprises prefer working with partners that provide an integrated media and creative offering when revamping or building a website. They seek this solution from either a single agency or two agencies working in a close collaborative relationship.