Tag: marketing

Forget outdated consumer demographics and marketing personas. Even knowing your customers’ names and preferences is no longer enough. According to a Marketing & Sales Practice report by McKinsey, 71% of consumers now expect personalisation. This expectation raises the bar for customer retention and engagement.

Most enterprises prefer working with partners that provide an integrated media and creative offering when revamping or building a website. They seek this solution from either a single agency or two agencies working in a close collaborative relationship.

Audience distrust, marketing integration, and AI innovation shape Public Relations' (PR) future. The rise of influencer relations adds to its growing importance. The media and marketing industry has changed rapidly in recent years. PR professionals now integrate more with marketing, content, and data analytics.

The world is changing at a pace previously unheard of. Don't be caught off guard. Futureproof your business, career and family life in this uncertain world with The Future, the essential guide to successfully navigating the complexities ahead.

In the business world, nothing stays the same for long. This makes an entrepreneurial mindset not just helpful, but essential. So what does it take? How can eager entrepreneurs tackle the complexities of the modern market and come out stronger? Having walked this path myself, I know the road to success is rocky and rarely straightforward. But I have found it's this unpredictability that best hones the skills and fuels ambition. 

Black Friday is almost here, raising stress levels for everyone involved. Shoppers rush to find valuable deals. Retailers need to achieve sales targets to satisfy shareholders. To succeed this year, organisations must maximise their retail technology investments and offer real value and superior customer experiences.

So, your idea has taken off and is wildly successful. Next step is to franchise it and make some serious money, right? Not so fast: while the franchising model can be applied to almost any industry, not all businesses are ‘franchisable’. The first step to building a successful franchise is having a concept that has been growing well as a freestanding business, and being able to understand how the business operates and what is at the root of its success.

A few years ago, as whispers of artificial intelligence (AI) began permeating the marketing sector, there was a palpable buzz. Part excitement, part scepticism. Across industry gatherings and in hushed conference calls, professionals half-joked about AI potentially rendering traditional skills redundant. However, as we ventured into this new terrain, our initial apprehension gave way to a profound realisation: AI wasn’t here to replace us; it was here to enhance our capabilities and extend our reach. 

Digital advertising in South Africa is on the rise, driven by business-oriented trends. The annual report, conducted in partnership with PwC, seeks to accurately measure the total revenue generated by domestic online media, including mobile advertising. While we have witnessed how the digital ecosystem has become a lot more creative, driving performance and connecting with audiences to build trust, the power of generative artificial intelligence (AI), retail media and social communities continue to provide opportunities for marketers and business growth alike.

So you’ve come up with a killer business idea and you’re ready to turn it into a side hustle or startup. What now? What do you need to do to bring it to life? Whether you’re looking to earn some extra money on the side or dreaming of starting "The Next Big Thing", Side Hustles and Startups is packed with the information you need to take this big step into your bright future.