Tag: marketing

In a highly fragmented world the consumer is looking for simplicity and navigable signs to know which brands to transact with and which to...

Mobile is outpacing traditional marketing channels. It is happening now! Should marketers adopt this medium? Given the mobile phone’s central role in people’s lives, it’s worth asking whether brands and agencies in Africa are investing enough in mobile advertising and marketing.

A phenomenal 92% of South Africans reveal they are willing to pay an above-average price for products that deliver higher quality, offer superior functioning (91%) or stand behind environmentally responsible (86%) or socially responsible (77%) principles; this despite economic limitations where only 50% of the population believe that they are financially better off than five years ago.

Sales and marketing have been playing broken telephone. Traditionally, marketing campaigns ended with delivering leads to client – and that’s where the action stopped....

by Mark Eardley and Charlie Stewart The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have...

Marketers are facing challenging decisions and trade-offs when it comes to building and sustaining their brands during these recessionary times. South Africa is teetering on...

Today’s youth have a voice and are not scared to use it. The problem is we’re not listening. We should be. The global youth market...

The art of presenting needs a serious shake-up. Presenters are constantly on the lookout for fresh ideas to get their message across, but mistakenly believe PowerPoint is the right medium to do so. This often results in uninspiring presentations consisting of countless lackluster slides which their audience are forced to sit through – sometimes at the expense of their own sanity.