Tag: branding

Digital business is the new frontier of modern entrepreneurship, and applications (apps) have become the gateway to almost every service imaginable. In a global economy driven by interconnectivity and advancing technology, start-up companies in all digital industries, particularly in FinTech, are quickly becoming the Oil and Rail industry equivalent of the 21st century.

The term “cultural relevance” is all the buzz. But is it truly culturally relevant when a brand simply hops on the latest meme, references the current big sports moment or issues a token nod to whatever is trending? This approach feels like the brand version of dropping in for a quick photo and then leaving. It is similar to being a cultural tourist, but in a digital context.

The African diaspora is one of the fastest-growing communities in the world. The United Nations estimates that more than 170 million people of African descent live outside the continent. Among them is me, a South African living in the Netherlands. My personal journey reflects how diaspora identities continually reshape the way brands are perceived across continents.

Poor candidate experiences in corporate hiring not only drive away top talent but also inflict lasting damage on company reputations. Organisations would do well to consider the unintended impact of flawed hiring practices, a leadership expert says. Ultimately, losing talent, losing trust become a predictable outcome when companies fail to value candidate experience.

Imagine you had a time machine. But instead of a Delorean, it was an old-school Opel Corsa. If you stepped into a supermarket in 1999, you would notice bold, no-nonsense branding, straightforward labels and packaging that did the job without much fuss.

So, your idea has taken off and is wildly successful. Next step is to franchise it and make some serious money, right? Not so fast: while the franchising model can be applied to almost any industry, not all businesses are ‘franchisable’. The first step to building a successful franchise is having a concept that has been growing well as a freestanding business, and being able to understand how the business operates and what is at the root of its success.

So you’ve come up with a killer business idea and you’re ready to turn it into a side hustle or startup. What now? What do you need to do to bring it to life? Whether you’re looking to earn some extra money on the side or dreaming of starting "The Next Big Thing", Side Hustles and Startups is packed with the information you need to take this big step into your bright future.

Acquisition of Julie's biscuits by ASN from Malaysia marks a significant stride in the culinary world, especially in the domain of premium snacking. The delectable assortment of Julie's biscuits has garnered immense acclaim not only from retailers but also from the discerning hospitality industry.

The 2024 South African budget speech from Finance Minister Enoch Godongwana shows sustainability taking centre stage. The national budget’s clear reprioritisation towards electric vehicles demonstrates that government is walking the talk on emission reduction and cleaner transport.

The uniquely challenging global events of the past few years have underscored the critical importance of people management for companies. Disruptions, including the pandemic and its aftermath, forced organisations to clearly define priorities and quickly build up specific capabilities in employee health and safety and more flexible working models.