BOOK REVIEW | Flip Thinking

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The Life-changing Art of Transforming Problems into Opportunities

By Berthold Gunster


Flip your mindset from problem-focused ‘yes but’ thinking into an opportunistic ‘yes and’ mentality using the Dutch art of flip thinking.

This international bestseller introduces the power of flip thinking to transform stuck-in-the-mud, pessimistic ‘yes, but’ thinking into an inventive, curious ‘yes, and’ mindset.

Flip thinking strategies

The author presents his fifteen flip thinking strategies that will transform your thinking away from limitations and threats and towards possibilities and opportunities.

From disrupting (turn all the rules upside down), to flaunting (play up what you want to hide), and importing (get the enemy on board) to amplifying (focus on what works, and do more of that) Gunster’s strategies and stories will have you approaching even the most challenging problems, at work, home and at play, in a whole new way.

Transformative… Flip Thinking beautifully illustrates how a person who can turn a negative into a positive can never be defeated.

– Greg McKeown, Podcaster and bestselling Author of Essentialism and Effortless

About the author

Berthold Gunster is the founder of the Omdenken, or Flip Thinking, philosophy. After studying at the Theatre Academy in Utrecht he worked as a theatre director and writer for years.

Since 2001 he and his team have been offering trainings, workshops and shows about Omdenken to companies and individuals. Berthold has written thirteen bestsellers about the Omdenken theory.


  • PUBLISHER | Penguin Random House SA |
  • ISBN | 9781529146288 |
  • Recommended Retail Price | R320.00 |
  • Classification | Philosophy |




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