How to stop making decisions that let you down, lead you astray and keep you from success
By Colin Browne
When it comes to making great decisions, the way you think about things is usually a lot more influential than what you actually think.
If you ever hired a person who ‘looks the part’, dated someone who ‘gives you a good feeling’, voted for the party that ‘speaks the most sense’ or got into an investment that ‘cannot be missed’, only to realise you made a horrible mistake, you might have wondered how you ever talked yourself into it.
How biases work
Yet, still bearing the bruises, you’re likely to make exactly the same decision the next time.
The beliefs that guide your ideas and the instincts that drive your actions, are all informed by your unconscious biases (and literally every single one of us has them), which irrationally tell us one thing is good and another is bad; one thing is absolutely true and another is utterly false; and make you act less smartly than you should.
But the good news is that you can learn to see them, to manage them and ultimately overcome them.
In Don’t Believe Everything You Think, the author of How to Build a Happy Sandpit, shows you how biases work, why they matter, and how to reframe your thinking to make well-founded decisions about life and work, relationships and investing, and much else in between, to vastly improve your chances of success.
About the author
Colin Brown is an ex-journalist who became an entrepreneur once he discovered an itch he could not stop scratching. The founder of organisational culture consultancy Happy Sandpit, he has spent the past decade helping organisations to create more human workplaces where employees find purpose, meaning and belonging.
Colin’s work as a business journalist in the UK and Dubai during the 1990s and early 2000s taught him how to connect dots and dig for the truth. When he returned to South Africa in 2002, he put that to good use as the co-founder of SalesGuru and the founding editor of SalesGuru Magazine.
He has lectured on organisational culture at Wits Business School, the Gordon Institute of Business Science (GIBS) and the University of St. Gallen in Switzerland, and has shared his message with more than one thousand companies worldwide.
- PUBLISHER | Tracey McDonald Publishers |
- ISBN | 978-1-998958-55-9 |
- Recommended Retail Price | R260.00 |
- Classification | Leadership |
For more information | Janine Daniel | +27 (0)83 327 3393 | mail me |
