BOOK REVIEW | Brandalism

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Building Brands By Vandalising The Status Quo

By Mike Sharman


Brands are constantly required to reinvent, or die.

In Brandalism, the follow-up to his bestselling, award-winning debut book The Best Dick, Mike Sharman delves into the (start)ups and downs associated with brand building and the need for business to dismantle, and vandalise its perceived, public-facing, persona.

The future of Public Relations

The future of public relations (PR) and influence, when – or if – to launch a new business as opposed to a division, raising capital, the impact of presentations, startup school fees, and emphasis on a manifesto rather than purpose, are the aspects Mike obsesses over in this insightful read, wrapped in his trademark, comedic, copy.

If, as Amazon founder Jeff Bezos, once said: ‘Your brand is what others say about you when you are not in the room’ then Brandalism has ripped off the roof, knocked down the walls and taken a dump in the pot plant.

– Bruce Whitfield

About the author

Mike Sharman founded Retroviral, which has made more brands ‘go viral, globally’ than any other agency in Africa. You will have seen his work for Checkers Sixty60, Kreepy Krauly, RocoMamas, Russell Hobbs, and M-Net, to name a few. He has developed campaigns that have been classified as ‘truly viral’ (My Kreepy Teacher, Nando’s Last Dictator Standing).

He is also the co-founder of influencer marketing platform webfluential.com, retroactive.digital – a disruptive sports storytelling agency – and athlete ecosystem MatchKit.co.


  • PUBLISHER | Jonathan Ball Publishers |
  • ISBN-13 | 978-1-990931-63-5 |
  • Recommended Retail Price | R310.00 |
  • Classification | Brand Management |

 



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