Tag: persona
Location intelligence is the secret weapon of data-driven banking
Geographic information systems (GIS) are transforming banking by integrating location-based insights with customer relationship management (CRM) tools. New technologies are rapidly reshaping the banking sector, signalling a shift from traditional, branch-centric models to a more data-driven, customer-centric approach.
Building a strong personal brand in the digital age
The world we live in has become a hyper-connected world, a strong personal brand is not just a nice-to-have; it’s an essential tool for professional growth and success. As the digital landscape continues to evolve, the way we present ourselves online can significantly impact our career opportunities, networking potential, and overall professional credibility.
BOOK REVIEW | Brandalism
In Brandalism, the follow-up to his bestselling, award-winning debut book The Best Dick, Mike Sharman delves into the (start)ups and downs associated with brand building and the need for business to dismantle, and vandalise its perceived, public-facing, persona.
