Build Your Business to Thrive in a Crisis
By Pavlo Phitidis
This is a second book from business growth expert, Pavlo Phitidis, who draws on extensive experience across a wide range of industries, founder of multiple businesses, investor, speaker and a respected commentator on entrepreneurial and business growth and innovation.
In Reset, Rebuild, Reignite his starting point is not how to avoid crises – because some are inevitable.
Instead, he shows how readers can use any crisis to reset a business to become relevant, rebuild it to scale, and reignite it to accelerate growth by capitalising on the change and opportunities that any crisis brings with it.
Crises mean change, and change means opportunity
There is nothing new about a crisis stalling or wiping out a business. The COVID-19 pandemic that has hit businesses globally does not feel any more or less devastating to the business owner than if their business was affected by the sudden loss of a dominant client, a trade war, burst water pipes halting operations, intransient employees or their product no longer being relevant to the market.
“In the moment of a crisis, we face two options. Step forward into growth and lead the inevitable change it brings or step back into safety and have its impact imposed on you.”
Stories of business owners who have successfully turned crisis to their advantage are underpinned by Pavlo’s practical, action-oriented insights, tactics and strategies that will equip your audience to tackle any crisis that affects a business.
About the author
As an entrepreneur and investor, Pavlo Phitidis offers 25 years of direct experience in conceptualising and building businesses across four continents.
He has developed and brought to market business assets in excess of $400 million through a combination of business start-ups, turnarounds, sales and acquisitions. He founded a venture capital, business growth service that has worked with over 2,700 businesses across all sectors of the economy.
Pavlo argues that success in building a business has little to do with how hard you work, how smart you are, how connected you are, how much money you have or not. Whilst that all helps, the right mindset leading smart business design and action offers a far greater probability of success.
Pavlo writes using real stories of real people in real businesses. Entertaining, informative and practical, he strives to connect with his reader on a human and emotional level before delving into the strategy and tactical elements of building a business.
- Publisher | Pan Macmillan South Africa |
- ISBN | 9781770107885 |
- Recommended Retail Price |R299.00 |
- CLASSIFICATION | Business, Entrepreneurship |
