NEW | Samsung Launch 8 K QLED


Samsung Electronics announced its foray into 8K at IFA in Berlin with the unveiling of the Q900R QLED 8K complete with 8K AI Upscaling. The new QLED TV will be available in four ultra-large screen sizes (65”, 75”, 82” and 85”).

The Samsung QLED 8K TV will feature several 8K-ready enhancements to their current QLED TV range. These features include Real 8K Resolution, Q HDR 8K and Quantum Processor 8K, all created to bring 8K-quality images to life.

The new Samsung QLED 8K will be available in Germany now and other territories in the next few months. Samsung’s QLED 8K with 8K AI Upscaling is a part of the company’s long-term vision of leading the industry with 8K as the most accurate and life-like screen resolution on the market.

“At Samsung, we’ve worked tirelessly over the years to move the industry forward when it comes to premium picture quality, and the introduction of our QLED 8K with 8K AI Upscaling is an integral component as we look to the future of displays,” said Jongsuk Chu, Senior Vice President of Visual Display Business at Samsung Electronics. “We’re thrilled to introduce the Q900R to consumers and are confident that they will experience nothing short of brilliance in colour, clarity and sound on our new 8K-capable models.”

To achieve 8K-quality images, the Samsung Q900R features Real 8K Resolution capable of up to 4,000 nit peak brightness – a standard met by most film studios. This feature allows the TV to produce four times more pixels than a 4K UHD TV and 16 times more pixels than a full HD TV. Q HDR 8K powered by HDR (High Dynamic Range) 10+ technology which optimises the TV’s brightness levels and produces natural colours and images is also incorporated.

Samsung QLED 8K Upscaling
Samsung QLED 8K Upscaling

Samsung uses its proprietary 8K AI Upscaling technology based on artificial intelligence to upscale lower resolution content to a level compatible with 8K regardless of the source quality or format. Whether a user is watching content through a streaming service, set-top box, HDMI, USB or even mobile mirroring, the Quantum Processor 8K recognises and upscales the content to appear in 8K quality. Also, the Q900R features Direct Full Array Elite for enhanced contrast and precise backlighting control, and even 100% Colour Volume, allowing billions of shades of colour for the purest colour accuracy on a Samsung TV to-date.

Samsung QLED 8K on Sale in Berlin

The Q900R features new functions that enable users to take their use of the new 8K TVs to another level. For example, the TV recognises and analyses connected entertainment devices like audio devices connected via an optical cable with One Remote; then auto-switches the TV’s image source and audio output for an optimised viewing experience.

The new 8K QLED range also offers new Lifestyle features, such as Ambient Mode, which allows the TV to seamlessly blend in the surrounding space by showcasing beautiful images, weather, news and more on the screen. The One Near Invisible Cable, which comes standard at 5 meters, incorporates the optical cable and power in one seamless cord, allowing users more freedom where and how they place the TV.

Samsung QLED 8K on show at IFA 2018
Samsung QLED 8K on show at IFA 2018

Smart enhancements, such as SmartThings, further add to the Q900R’s ability to provide users with greater access to information and make our lives more intelligent, and the Universal Guide offers personalised recommendations to find live TV content easily as well as other content on all the streaming platforms.

Samsung may be ahead of the curve with this new range of TV’s, but the quality of the picture is undeniable. 8K will be the future of TV sooner than we can imagine so you can future proof your TV purchase by buying the latest technology today.

Steven Ambrose | @ambio | mail me |

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