Imagine walking through the latest Emirates plane to check your seat before you board. Well, wait no longer as Emirates pioneers immersive 360-degree virtual reality on its website for its aircraft interiors.
Emirates has introduced 3D seat models on emirates.com, becoming the first airline to introduce virtual web reality (VR) technology on its digital platform. The 3D seat model is a visualisation engine that displays an immersive 3D 360-degree view of the interior of the Emirates A380 and the Emirates Boeing 777 aircraft, which will give customers a chance to explore their seats, the spacious cabin and the Emirates onboard product well before they board the plane.
Virtual Reality before you fly
This new feature is available on emirates.com, and it allows users to navigate through the Economy, Business and First Class cabins, as well as the iconic Onboard Lounge and Shower Spa on the Emirates A380 using navigational hotspots.
Alex Knigge, Emirates’ Senior Vice President, Corporate Communications, Marketing and Brand (Digital), said: “As we continually invest to provide our customers with an unmatched travel experience onboard and on the ground, we also work very hard to give our customers a world-class digital experience. We are pleased to be the world’s first airline to introduce this cutting-edge web VR technology, which offers our customers an immersive opportunity to learn more about the fantastic Emirates experience before they step on board. In our usability tests with customers, we found that they particularly appreciated the 3D seat and cabin models when selecting their seats.”
The high-quality 3D generated graphics offer an outstanding render that is close to reality. The immersive experience is currently available for the three class Emirates A380 aircraft but will soon include renderings for Emirates’ entire fleet, including all configurations of the A380 and Boeing 777 aircraft.
See the entire picture
The 3D 360-degree views of the cabins also feature a virtual reality element for a more immersive experience. Users can enjoy hands-free cabin navigation and seat selection by using any VR headset like Google Cardboard. This award-winning technology is compatible with all devices without the need for external applications or plugins. The 3D seat models were created in partnership with Renacen who was awarded the Crystal Cabin for the best visionary concept for this project at the recent Crystal Cabin Awards.
Customers accessing emirates.com via their mobile devices or the Emirates app for iOS and Android will also be able to explore their seats before checking in online with the 3D seat map. The tool allows customers to navigate from one seat to another and even allows would-be customers to book their preferred seats from within the 3D environment.
In addition to the new 3D cabin models, new product videos are available on emirates.com which illustrate the end to end travel experience across all cabins. The videos serve as a guide, giving new customers a clear idea of all the features of the Emirates travel experience.
For more information | www.emirates.com