Tag: strategy
The changing workplace – why job descriptions are falling behind
Is it time to say goodbye to the good old job specs? In the midst of rapid change and innovation, the concept of rigid job descriptions is fading fast. Modern workplaces are evolving, and it's clear that the traditional way of defining jobs simply doesn't cut it anymore.
Dream of running own design studio? Here’s what you should know
New year, new you. You’ve probably already heard this countless times but its safe to say that you’ll hear it a whole lot more as you make your way through the five weeks of January. What this actually means for each individual is obviously very different. For some, its gaining financial freedom, achieving a health goal or learning a new skill. For others, it’s fulfilling a professional dream – like owning your own business.
Proven strategies for effective lead generation
In the dynamic world of digital marketing, generating quality leads is the lifeblood of any successful campaign. As a digital marketer, your ability to generate leads effectively can add massive value to your client’s business. To help you achieve this there are four proven strategies to supercharge your lead generation efforts.
The energy loom – crafting Africa’s green transition
The global discourse's broad-brush strokes must make room for the local reality's fine detail.
Deciphering consumer psychology during the festive season
As the year draws to a close, the festive season emerges as a pivotal juncture for both South African businesses and consumers, laden with anticipation and opportunity. With South African consumers facing financial hardships in the form of multiple interest rate hikes and fuel price increases, research indicates that South Africans are still projected to spend over R200 billion this festive season
BOOK REVIEW | The Age of Decay
The book explores how declining fertility rates globally will lead to a shrinking workforce, and more importantly, to a reduced number of “essential workers”, which could massively disrupt everyday lives. Essential jobs maintain the structure that upholds society – think of plumbers, truck drivers, healthcare workers and farmworkers – and when these workers are in short supply, society could start to fray.
Making newsletters pack more punch
Whatever your marketing goals, newsletters are an excellent way to gain and retain customers, or convert existing subscribers into customers. Do you have a newsletter strategy in place? If not, it’s time to consider the power of a well-planned marketing email newsletter.
High-impact enterprise change is critical to creating growth
Undertaking high-impact change throughout the organisation can potentially create business opportunities while entrenching resilient and engaging customer experiences. Fast, agile and dominant. These are the terms used to describe technology companies and that McKinsey believes are key to the success of the organisation.
Tell the truth and tell it fast – crisis communications in...
Crises can be unpredictable, impacting businesses of all sizes and industries. However, the approach to crisis management today has undergone a significant transformation compared to two decades ago. While the response principles remain the same, the time in which to respond, and the tools available have drastically changed.
Overcoming work visa roadblocks
Navigating the various work visa applications is quite tricky. Individuals and HR professionals assisting employees in applying for their work visas often face lengthy qualifying criteria and a complex application process that can be difficult to get right the first time around.































