Tag: strategy

Brace yourself for a thrilling journey into the heart of black life and culture through the philosophy of Hibirism. Hibirism, (noun): Derived from the social greeting ‘hibiri’, made famous by the South African song Sister Bethina (a hit by musician Mgarimbe in 2006), Hibirism adds depth and meaning to the salutation and signifier ‘hibiri’.

Third-party cookies – a source of contention for brands and marketing teams since Google first announced that it would be phasing them out on Google Chrome as part of its strategy to resolve ‘competition concerns’ and prioritise consumer privacy. As of January 2024, Google was already restricting their use on some sites with the goal of eliminating them completely by the end of the year. Until last week, when the company announced that it would not be deprecating third-party cookies.  

Marketing professionals are no strangers to change, but the pace and complexity of today's environment presents some real challenges and may seem daunting at times. However, by labelling and embracing this chaos, marketers can not only survive, but thrive.

COVID-19 came with its own challenges for businesses, requiring companies to pivot and adapt to new ways of working and changed the working environment completely. Small auditing firms were not spared from this, they needed to quickly adapt and fully equip their employees with resources to ensure that they continue to operate and serve their client’s needs.

When we think about estate planning, we think of a plan outlining a tax-efficient way to deal with our assets when we pass away. Instead of viewing this as a ‘death plan’, try to think of it as a ‘life plan’ – a strategy created during your lifetime to ensure that your wishes are fulfilled, and that your loved ones benefit as intended after you pass away.

Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the rise of data alongside the demise of the third-party cookie, have reimagined contextual messaging, creativity, and campaigns at scale.

As I navigate the ever-evolving landscape of digital transformation within various industries, I've come to realise how vital the tools we adopt are to our efficiency, connectivity, and competitiveness. In my experience, the Samsung Galaxy S24 Ultra epitomises the kind of transformational tool that transcends its basic function as a smartphone to become a cornerstone for innovative business practices.

Businesses are often hesitant to embrace change, particularly when it involves crucial operations. Many organisations and industries worry that upgrading their infrastructure could cause disruptions and downtime impeding productivity. The fear is not entirely unfounded, as it is often based on historical examples of unsuccessful and costly migrations.

Climate change poses risks to economies, companies, and investments. It is an important focus for us as active owners of assets on behalf of our clients. Many companies are carefully considering their exposure to climate risk and outlining their decarbonisation ambitions. What role can active ownership play in this, while also protecting and enhancing the value of investments?

In the intricate practice of risk management, a perplexing paradox unfolds where organisations engage in risk management practices that replicate their previous risk strategies, and still expect a different or improved outcome. Sometimes the cost of consequences is left to chance, perpetuating an 'ostrich effect' where it’s hoped that somehow cutting costs on essential risk management principles will yield viable savings.