Tag: media

Dario Milo | Partner: Dispute Resolution, Information Law | Webber Wentzel | dario.milo@webberwentzel.com | www.webberwentzel.com |  The right to broadcast court cases is a new...

Mobile is outpacing traditional marketing channels. It is happening now! Should marketers adopt this medium? Given the mobile phone’s central role in people’s lives, it’s worth asking whether brands and agencies in Africa are investing enough in mobile advertising and marketing.

Trust among the online South Africa population in three of the four mainstream institutions of government, media and business is in decline. The fourth institution, non-government organisations (NGOs) saw no change. The Edelman Trust Barometer is in its 17th year, with South Africa being included in the global survey each year since 2014.

A major cause for concern is brewing in the South African media, advertising and communication industry. A trend that was recently blown wide open...

The Internet, video games, television, and filmed entertainment segments of sub-Saharan Africa’s entertainment and media industry are projected to continue to grow, but the publishing industry is having to work very hard to make any headway, according to PwC’s (www.PwC.com) Entertainment and media outlook: 2016 – 2020 report (South Africa – Nigeria – Kenya).