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The unbundling and listing of MultiChoice will result in Naspers shareholders holding a direct interest in the video entertainment business. Naspers expects to unbundle and list its MultiChoice business on the JSE by the end of February if all goes according to plan. In a pre-listing statement, the global internet and media business said shares in the video entertainment business would start trading on the JSE on 27 February.
Africa’s entertainment and media industry has entered a dynamic new phase - a third wave of convergence. The borders that once separated the entertainment and media (E&M), technology and telecommunications industries are blurring in the battle for the attention of the consumer in a world that is rapidly digitising.
Mobile is outpacing traditional marketing channels. It is happening now! Should marketers adopt this medium? Given the mobile phone’s central role in people’s lives, it’s worth asking whether brands and agencies in Africa are investing enough in mobile advertising and marketing.
Trust among the online South Africa population in three of the four mainstream institutions of government, media and business is in decline. The fourth institution, non-government organisations (NGOs) saw no change. The Edelman Trust Barometer is in its 17th year, with South Africa being included in the global survey each year since 2014.
The Internet, video games, television, and filmed entertainment segments of sub-Saharan Africa’s entertainment and media industry are projected to continue to grow, but the publishing industry is having to work very hard to make any headway, according to PwC’s (www.PwC.com) Entertainment and media outlook: 2016 – 2020 report (South Africa – Nigeria – Kenya).