Tag: marketing

In today’s fast-evolving world of technology, the role of the tech sales professional is critical in bridging the gap between companies looking to move with the times and effect a digital transformation of operations, and those with the expertise to assist them.

Data integrity, security, and availability are vital aspects to consider whether it pertains to personal information, business records, or research data. However, many individuals and organisations often neglect the importance of data maintenance, which can lead to data ‘load shedding’, a term used to describe the loss, corruption, or unavailability of data due to poor data management practices.

In this digital age, big data is no longer just a trendy term. Businesses of all sizes are pouring resources into big data projects to make smarter decisions, deliver personalised customer experiences, and accelerate innovation.

In today's ever-evolving marketing landscape, where digital strategies often dominate the conversation, one element continues to stand the test of time - that of branded merchandise. International research shows that this steadfast pillar of modern marketing, commonly known as promotional products, has remained a powerhouse in successful campaigns for decades.

Of the companies we research, the tobacco industry has some of the best structural fundamentals. Tobacco consumption is relatively price-inelastic, which means that price increases can make up for falls in sales volumes. Taxes make up a large portion of sale prices.

Fancy seeing Pope “P. Diddy” Francis in a puffer jacket and King Charles and Queen Camilla rocking some slick moves at their coronation after-party? It’s all in an Artificial Intelligence’s work for today’s clever image-generation bots, which are offering a fun artistic outlet for some while others ponder the ethics of creating deep-fake images from scratch.

ChatGPT has conjured up feelings of dread and excitement, depending on who one speaks to, precisely because it has brought home just how far machine learning and artificial intelligence (AI) has come. Despite very real risks, AI presents exciting opportunities for marketing communications professionals.

The Consumer Protection Act (68 of 2008) was launched in 2008 and provides South Africans with key protections against the ambiguous wording and vague language traditionally associated with some contracts and professional literature.

During tough economic times, consumers are quick to cut insurance. What can insurers do to prevent this? When one looks back at how the insurance industry fared in 2022, it’s fair to say that things are slowly starting to return to ‘normal’.

In the second part of this two-part series, I outline the skills that will be required by present-day HR professionals – for now and into the future. The future of work will place an extraordinary demand on HR professionals to lead their organisations strategically through this disruptive period.