Tag: human interaction

The number of local businesses harnessing AI technology has drastically increased in 2020, as customers look to drive their own experiences with brands and businesses through omnichannel strategies. However, the level of understanding around the best use of AI technologies, like chatbots, remains low.

Countless businesses have come to a grinding halt during lockdown and the fear that this will affect their employees on a personal level is very real. Many are struggling to pay their staff and are having to decide whether to implement salary cuts or begin retrenchment processes.

As humankind advances, new technologies are supposed to enhance and improve our lives by broadening access to education, financial instruments and other tools, while also improving communication within our globalised society. These were the ideals that the founders of the internet shared, says American futurist, author, professor and media theorist Douglas Rushkoff.

While the 4th Industrial Revolution (4IR) presents immense opportunity for particularly the hospitality industry, the people-centred nature of these businesses will likely see human capital remaining an equally integral component to organisational success.