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How to communicate with different generations via email

There are 3.9 billion email users in the world, across every generation. But, while every generation uses it, some use it differently to others. How can you customise your emails, so they connect with the generation you’re talking to?

From survival mode to rebuilding customer trust

While COVID-19 is certainly not a thing of the past, as a society we appear to be starting to find ways of living with the virus and, for most people at least, taking the necessary precautions to protect ourselves from being infected by it. The same can be said for many businesses.

Employee wellness protecting mental health despite COVID-19

The effect of the COVID-19 Pandemic on employee mental health has been overwhelming. Organisations are realising the deep need to turn their attention and focus on employee wellness, especially during this time of increased separation and decreased human interaction.

The pitfalls of AI technology for customer experience

The number of local businesses harnessing AI technology has drastically increased in 2020, as customers look to drive their own experiences with brands and businesses through omnichannel strategies. However, the level of understanding around the best use of AI technologies, like chatbots, remains low.

Your lockdown sales strategy could make or break your business

Countless businesses have come to a grinding halt during lockdown and the fear that this will affect their employees on a personal level is very real. Many are struggling to pay their staff and are having to decide whether to implement salary cuts or begin retrenchment processes.

Are human beings becoming algorithms?

As humankind advances, new technologies are supposed to enhance and improve our lives by broadening access to education, financial instruments and other tools, while also improving communication within our globalised society. These were the ideals that the founders of the internet shared, says American futurist, author, professor and media theorist Douglas Rushkoff.

Hospitality 4IR will still require the human touch

While the 4th Industrial Revolution (4IR) presents immense opportunity for particularly the hospitality industry, the people-centred nature of these businesses will likely see human capital remaining an equally integral component to organisational success.


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