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Human edge in AI – talent makes the difference

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Artificial Intelligence (AI) is transforming how businesses operate, make decisions, and engage with consumers. From predictive analytics to automated customer support, AI is now embedded in daily operations. AI also supports intelligent process automation. As a result, the rise of AI in business continues to reshape industries. However, one critical factor is often overlooked. Businesses frequently ignore the people behind the technology.

Meeting Africa’s growing demand for finance and accounting professionals

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Africa’s economic outlook remains resilient. However, geopolitical tensions and global trade uncertainty continue to create headwinds. Despite these pressures, the continent continues meeting Africa’s growing demand across key sectors. According to the African Development Bank, real GDP growth is projected at 4.3% in 2026. This reflects an increase from 4.2% in 2025 and 3.1% in 2024. Improving macroeconomic stability supports this growth.

BusinessBrief April/May 2026 edition is now available!

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Read our exclusive cover story titled The innovation factory – built for famine, not a feast? by Lauren Drake, Co-founder & Director, FiftyKnots, plus a host of other topical management articles written by professionals, consultants and academics.

Proximity-based ecosystems – the new LinkedIn?

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There is a particular kind of exhaustion that sets in around the third unsolicited LinkedIn message of the morning. You know the one. “Hi [Whatever your name is], I came across your profile and thought you might be interested...” Delete. The irony is clear. LinkedIn was built to make professional connections easier. However, it has become a sophisticated cold-calling machine with a blue logo.

Smart AI investment – innovation without overspending

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Artificial Intelligence (AI) holds immense potential to drive human progress. It reshapes industries and unlocks new growth opportunities. However, for many businesses across South Africa, the path to AI adoption involves important economic considerations.

Investing in people is hospitality’s greatest opportunity

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Hospitality has always welcomed guests effectively. However, an important question remains. Are we equally good at welcoming young people into lasting, meaningful careers? South Africa’s youth unemployment crisis is well-documented. Hospitality should play a stronger role in changing that story. The sector can offer first jobs, skills, confidence and exposure to the world.

Digital talent fuels growth – from startups to big business digitisation

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In the early days of any startup, growth often comes from sheer determination, boundless creativity and relentless hustle. Founders and their small teams wear multiple hats, juggling product development, marketing, customer service and operations all at once. However, as businesses scale, what got them to their current stage may no longer be sufficient or effective for the next phase.

AI replacing Google? – the shift from searching to asking systems

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Artificial Intelligence (AI) commentary often falls into two extremes. On one end, highly technical forecasts dominate the conversation. On the other end, lightweight takes focus on the latest viral demo. However, most people live somewhere in the middle.

Payroll and HR strategy – powering workforce performance

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The world of payroll and Human Resources (HR) is evolving at an unprecedented pace. In fact, 2026 could introduce some of the most significant shifts yet. From Artificial Intelligence (AI) systems that act with initiative to payroll that updates in real time, new technologies continue to reshape payroll and HR.

AI success hinges on strategy, skills and organisational maturity

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Organisations often rush into Artificial Intelligence (AI) without a clear strategy or the right internal capability. As a result, they risk overpromising, underdelivering, and damaging their credibility in the market. These risks undermine long-term AI success and weaken stakeholder confidence.

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