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Optimising user-centric design by aligning CX, UX, UI, BX and SX

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In times past, if a product or service worked, you’d pat yourself on the back and move onto the next project. But this simply doesn’t work in the digital age. Today, users want an experience. Gone are the days when creating something clever and functional could pass, if your user experience (UX) isn’t up to scratch, you can expect your product to not only become a white elephant but to receive stinging reviews too.

Mastering the art of effective business communications for small businesses

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In the dynamic landscape of small businesses, effective communication stands as a cornerstone for success. It’s not merely about exchanging information but fostering relationships, aligning goals and driving growth.

Reasons why digitisation is vital to ensure resilient supply chains

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For any business involved in local or global trade, a robust supply chain is key to sustainable success. The simple reality is that trade disruptions come in many forms, from natural disasters and geopolitical crises, to trade conflicts and even pandemics; and in all these scenarios, a strong supply chain is required to keep a business running, avoid losses, and retain its edge over the competition.

Unleashing Business Potential with the Samsung Galaxy S24 Ultra

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As I navigate the ever-evolving landscape of digital transformation within various industries, I've come to realise how vital the tools we adopt are to our efficiency, connectivity, and competitiveness. In my experience, the Samsung Galaxy S24 Ultra epitomises the kind of transformational tool that transcends its basic function as a smartphone to become a cornerstone for innovative business practices.

AI & ‘phygital’ experiences re-set to reshape the customer journey

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With brands recognising the power of conversations, AI-driven solutions, and phygital experiences, consumers can anticipate more personalised, seamless, and satisfying engagements with businesses this year. As technological innovations continue to shape the business landscape, 2024 is poised to be a transformative year for customer experience (CX).

Embracing AI to reshape business dynamics & customer interaction

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World Innovation and Creativity Day fell on the 21st of April, reminding us of the boundless potential inherent in human ingenuity and technological advancement. Artificial Intelligence (AI) stands at the forefront of this celebration, reshaping the landscape of business operations and customer engagement. The combination of advanced data analytics with cloud computing has propelled AI into the spotlight, making its integration more accessible across industries.

Refocusing CX in 2024 – key areas

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In today’s rapidly evolving market, customer experience (CX) is a battleground for companies vying to secure a competitive edge. Globally, evidence of the unequivocal correlation between CX and a company’s financial performance is widely understood.

Location intelligence is the secret weapon of data-driven banking

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Geographic information systems (GIS) are transforming banking by integrating location-based insights with customer relationship management (CRM) tools. New technologies are rapidly reshaping the banking sector, signalling a shift from traditional, branch-centric models to a more data-driven, customer-centric approach.

The power of consent – putting you in control

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In today's ever-evolving digital landscape, the concept of consumer consent has taken centre stage for companies. Gone are the days when consent was assumed; today, the control is firmly in the hands of the consumer. For those companies who handle consumer data, consent has to be a priority.

How the correct use of AI brings value to a CX...

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During discussions with several of our contact centre customers, the topic of Artificial Intelligence (AI) and its impact on call centres and customer experience (CX), strategies is often raised. Various articles have been published relating to AI, machine learning (ML) and bots replacing humans in contact centres, focusing on the advantages that AI brings when compared to having people servicing customers and more.

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