Tag: customer expectation
Digital transformation is a business imperative
While digital transformation may seem like an overwhelming exercise for enterprises with a large investment in legacy infrastructure, the reality is that it has become imperative. The longer businesses delay, the further behind they will fall when it comes to their ability to innovate and be agile in the face of change.
Accessibility, adaptability key to insurance industry success in 2023
During tough economic times, consumers are quick to cut insurance. What can insurers do to prevent this? When one looks back at how the insurance industry fared in 2022, it’s fair to say that things are slowly starting to return to ‘normal’.
The delicate balancing act of SA interest rate increases
For banks, disruption has become business as usual. Besides the ever-changing customer expectations, banks are under pressure to defend their market share against increased competition and the digitisation of the financial services landscape by neo-banks and FinTechs.
Measurable gamification to reward most engaged customer
As customer expectations continue to evolve rapidly, driven by digitalisation and changing needs, brands need to find new and exciting ways to communicate and engage with consumers and provide authentic and personalised experiences that demonstrate the value a brand has placed on each customer.
Today’s booking behaviour is about immediate results – and instant gratification
While corporate travel is starting to recover, the pandemic continues to impact the industry, and industry players can see a change in booking behaviour. For example, the shift to last-minute bookings, necessitated by the uncertainty of the past two years, hasn't subsided as quickly as expected.
New mindset required for adopting new tech in insurance
According to McKinsey, the tech-enabled insurer of the future will bear little resemblance to the institutions that exist today. Digitalisation, cloud computing, robotic process automation, and the Internet of Things are just some of the elements influencing the direction of the industry.
Harnessing tech innovation to deliver tailored insurance solutions
Maintaining customer loyalty and business profitability are ongoing challenges for insurers. Many have turned to developing more affordable products. If anything, this has highlighted the opportunities to be capitalised on by meeting customer expectations for a more tailored approach and increasing relevance in their lives by delivering more value beyond insurance products.
Are we too digitally dependent?
Businesses who still think that brand and customer loyalty are what will keep them ahead of the competition, are in for a nasty surprise. In today’s age of digital transformation and accelerated technological change, customers are looking for exceptional experiences, and are shifting their loyalties to the brands that offer them.
Moving South African businesses beyond merely being ‘resilient’
Having a backup plan is a given not a nice-to-have. Whether you are automatically archiving historical client data or testing a new cybersecurity strategy, backup planning helps to keep the business running smoothly. However, simply being prepared is not enough – your business must be resilient.
Global e-commerce trends for 2022
Online shopping is expected to reach $1 trillion by 2022, this is according to a report by Adobe’s e-commerce division. To gain a competitive advantage and to exceed customer expectations, businesses need to discover the emerging trends in ecommerce and adopt current trending technologies in software.
