Tag: customer engagement

Whether through augmented reality (AR) or virtual reality (VR) – the reality is that the future of shopping is blended and immersive and will harness innovative digital tools by creating immersive experiences to reel in, and keep customers engaged and shopping for more.

The concept of a four-day work week is attracting growing interest in countries around the world, including South Africa. Local employers must understand the model, decide if it will work for them, and know how to implement it effectively.

From a purely scientific point of view, colour is simply one aspect of an object that is created by the forms or wavelengths of light it reflects or emits. But for us humans, there is so much more to colour than a dry scientific definition. When we see a colour, it triggers a variety of chemical reactions in our brain, leading us to experience an emotional response.

The stats speak for themselves. Firstly, there has been a 169% increase in online purchases from new or low-frequency online shoppers. Secondly, more than 80% of consumers who increased their omnichannel digital usage during the pandemic expect to continue with these.

Globally, Kubernetes is still in its early educational phase as a technology. On Gartner’s Hype Cycle, container management currently sits on top of the peak of inflated expectations. If Kubernetes and other technologies within this category follow the expected trajectory, they will enter the Trough of Disillusionment in the next 12 months – before climbing the Slope of Enlightenment.

The next generation of mobile networks, combined with technologies like Artificial Intelligence (AI), cloud, and edge, will be exponentially different. Advanced networks such as 5G have the potential to unlock unprecedented opportunities for business transformation and growth.

The world of digital marketing is in a state of upheaval. With everyone from government policymakers to independent web browsers changing and updating privacy policies, businesses are faced with a digital advertising minefield.

The global pandemic has affected meetings, conferences, and events in their tracks. Like every other industry, the events industry went through an unprecedented time, and had to reinvent itself in order to survive. The pandemic accelerated the digital world, and customers are now open to the idea of digital events alongside face-to-face.

In an environment where everything is changing - the way we work, travel, meet and shop - the world of credit is adapting quickly. The pandemic isn’t the sole cause of this, as fintechs have been upending traditional banking models for years. Here’s what we see for next year.

There is no doubt that companies that succeed at customer engagement  generally create much better customer experiences. Customer engagement encompasses all the communication and interactions the company creates to connect with customers, influence the journeys, drive more sales, and increase customer participation and loyalty.