Tag: customer engagement

Companies can become more profitable through website audits, it enables them to discover new revenue opportunities, uncover the most profitable areas of search and also shows their online presence profitability. Digital marketing should always start with an audit, it could benefit any business aiming to increase its online presence.

The retail sector is under increasing pressure as consumers have shrinking disposable income in a strained economy. Maintaining share of wallet is critical. Relying solely on a push route to market strategy from manufacturers into retailers is not enough to get consumers buying products.

In-house agencies are returning to the inner sanctums of companies. In recent years, many major corporate brands have brought content and marketing agency capabilities back into the fold, which resulted in the development of an in-house agency as part of improving the delivery and speed of marketing efforts.

Automation offers the supply chain significant advantages across efficiency, capability and reducing complexity. It can take on the tedium while opening up opportunity, and it can cut costs while allowing for improvements in deliverable and customer engagement. 

Over the past few years, companies have started paying increasing amounts of attention to customer experience (CX). While the idea behind it (customers will keep coming back to a business if they have a good experience), is hardly new, it’s become more and more of a science.

Most businesses are by now already at one or another stage of the enterprise cloud transformation journey and a staggering 93 percent of business executives who participated in Deloitte’s 2018 global outsourcing survey, confirmed that their organisations were adopting - or at least considering adopting - cloud.

We’ve come a long way in the last century. We’ve put a man on the moon and shot a car into space. We’ve gone from drive-ins to drones, and from telegrams to Twitter. But we still haven’t quite managed to shake one relic from the past: the password.