Tag: customer engagement

Email marketing is an excellent way to drive engagement and conversions. As a marketing channel, it also has the lowest cost per conversion. Want to know how you can up your email marketing game? Here are some email marketing best practice tips you can use to better your campaigns.

Most of a company’s business comes from existing customers. Keeping those customers loyal to the brand at a time when there are so many alternatives to choose from is something every organisation is struggling with. Considering that 80% of customers are willing to pay more for a better experience, it seems that the solution is staring business leaders in the face.

New shopping habits brought on by the pandemic are creating both challenges and also huge opportunities for retailers to rethink their customer retention strategies.

Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, they can also add to the complexity of the day-to-day.

As consumer behaviour continues to change due to the impact the global COVID-19 pandemic has had both on business and individuals – retailers are increasingly having to position themselves to provide omnichannel services that can meet these evolving digital consumer expectations.

The term ‘customer engagement’ is arguably one of the biggest buzzwords in today’s business landscape. It's so widely used that when many people hear the phrase, they interpret it as a checkbox item. It is, however, an ongoing crucial relationship between a company and its customers, which is determined by the customer’s preferences and behaviour.

Public cloud has taken centre stage in the global IT space, thanks in large part to the pandemic forcing accelerated adoption of next-generation technology solutions. According to Forrester Research, the global public cloud infrastructure market will grow 35% to 120 billion USD in 2021, as several new trends emerge around cloud technology.

Today’s consumer is used to technology that makes communication easy and they expect organisations to offer every contact channel they want to use. Here are the insights on how today’s contact centre needs to redefine ‘omnichannel’ to deliver an excellent customer experience.

Obsidian Systems was approached by a leading South African healthcare solutions provider to optimise its customer complaints system that was wholly reliant on email which resulted in service delays and a negative end user experience.

Over the past five years, artificial intelligence (AI) and machine learning in marketing have come a long way. Yet many marketers who are using today’s programmatic and social platforms to reach their audience are not exploiting the full power of the algorithms these platforms can offer or the vast amounts of consumer data they collect.