Tag: customer engagement

Understanding trends in any given field helps businesses understand what conversations are happening in the industry broadly and likely strategic topics for their competitors. In other words, if everyone else is talking about a new technology and how it impacts business operations, why aren’t we?

Achieving visibility and memorability in a world where people are bombarded with adverts, messages and constant distractions is challenging, but not impossible. Strategic design thinking can provide the framework that brands have been searching for - the framework that will allow them to understand their target audiences and discover how to reach them at exactly the right time, in the right place.

As economic conditions keep getting tougher, consumers are paying more but have less to spend, which means that value is becoming more important than ever before. From a business perspective, whether it’s a website, an app or a business process redesign, extracting maximum value from all decisions is the aim of the game.

Businesses of all sizes can agree that customers no longer buy just a product or service. More than ever, the modern customer journey reflects the need for and investment in a positive experience. Today’s customers have higher expectations and no longer see online and offline shopping as distinct experiences. So, if businesses are largely geared towards customer satisfaction and retention, connecting with them in ways that matter is paramount.

Small and Medium Enterprises (SMEs) play a significant role in the global economy and offer an untapped opportunity for Communications Service Providers (CSPs). As they emerge from the pandemic, SMEs have been spending more across a range of technologies, with spending on IT and digital services set to increase by 7.6% CAGR to reach $1.7 trillion by 2026.

As technologies continue to evolve, digital signage now seamlessly integrates into the everyday lives of consumers and brands. The integration of digital signage into consumers’ lives in the retail and Quick-Service Restaurant (QSR) sectors, in particular, has resulted in digital signage trends often times mirroring the concerns and changes that are important to consumers, making for a more efficient brand-consumer relationship with reliability and consistency being the key focus.

You don’t have to be an economist to notice that inflation is biting at the moment. In fact, you’ve probably felt it yourself, noticing how, every month, a little more of your salary goes into things like food and fuel. In fact, South Africa’s monthly inflation rate has consistently been above the upper limit of the Reserve Bank’s three to six percent target range since April this year, peaking at 7.8% in July. 

Seasons Greetings, the time for shopping endlessly has come and it is embraced by millions around the world who have been locked down/in for the passed two holiday seasons because of the dreadful pandemic that ravaged the world over. 

Online product research and discovery influences R293.8 billion in physical sales, accounting for 25% of South Africa’s retail trade, according to the recently released 2022 South African Digital Customer Experience (CX) Report.

The fact that 57% of marketing executives admit they often don’t have the data to understand customers or anticipate their needs is an existential problem. No matter the industry, customer data and insights are vital to helping deliver meaningful experiences, create strong engagement and achieve customer satisfaction.