Tag: consumers

In a highly fragmented world the consumer is looking for simplicity and navigable signs to know which brands to transact with and which to...

Urgent intervention to bring down the price of mobile data is an obvious priority for South African consumers and the country’s Minister of Telecommunications...

What do consumers want when they bank or shop? Often, they want just two things: for their money to stay safe and for their banking...

You know what shoppers are doing online – but do you know what they are doing in-store? Consumers are increasingly using digital technology to assist...

Consumer buying decisions rely heavily on the retail environment, so it makes sense that retailers are searching for more innovative ways to engage customers at every touchpoint, both online and in-store. With studies pointing to most in-store purchases being made on impulse rather than pre-planned, retailers would do well to consider how customers engage with the retail environment.

People are often heard describing products and services coming out of Africa as African. For those who have been lucky enough to have travelled the continent you’d understand the problems that come with blanket branding or making the secondary branding your primary branding. Africa is made up of 54 countries. So when someone says that something is uniquely African, isn’t that labelling a bit too loose? And shouldn’t the African theme be secondary or better yet a tertiary reference from a nomenclature perspective?

It takes only a cursory glance at the daily headlines to understand that corporate reputations are under immense pressure due to growing media and stakeholder scrutiny.

South Africa is navigating choppy economic and political seas and nowhere is that more apparent than in the latest Consumer Confidence Index (CCI) figures,...

PODCAST David Ansara - Consultant Afriwise Consult and Dr Ivor Blumenthal, discuss how critical it is for those doing business in Africa to source relevant...

A phenomenal 92% of South Africans reveal they are willing to pay an above-average price for products that deliver higher quality, offer superior functioning (91%) or stand behind environmentally responsible (86%) or socially responsible (77%) principles; this despite economic limitations where only 50% of the population believe that they are financially better off than five years ago.