Home Tags Consumer behaviour
Tag: consumer behaviour
Consumer behaviour is ever-changing, but several changes we’ve recently seen have and will alter the way brands do business and approach advertising. For one, consumers now have very high expectations for brands, especially when it comes to social, environmental and political issues.
Brands in all sectors of the economy have come through COVID-19 with varying degrees of success. The liquor industry was of course hard hit, but through it we (as a brand) have learned a lot about consumer behaviour. In fact, the purchase-behaviour spinoffs we’ve seen as a direct result of COVID-19 restrictions have been very interesting.
Most people’s first association with voice recognition technology is Siri, Apple’s now-ubiquitous personal assistant. 10 years on though, the possibilities of Artificial Intelligence (AI) and machine learning initiatives suggest that voice integration has a bright future ahead.
SpaceMatch, an online platform that allows landlords with available space to list their properties and prospective tenants to view and secure those spaces for rental, is shaking up the traditional retail rental market. The platform – www.spacematch.co.za – already has more than 200 spaces loaded, together offering an impressive 37,148m² of prime retail space.
Over the past five years, artificial intelligence (AI) and machine learning in marketing have come a long way. Yet many marketers who are using today’s programmatic and social platforms to reach their audience are not exploiting the full power of the algorithms these platforms can offer or the vast amounts of consumer data they collect.
A year ago, reality started sinking in that the new coronavirus from Wuhan would not be contained to China. No fewer than 25 countries had confirmed cases, and the first deaths outside China were being reported. On 11 February 2020, the disease caused by the new coronavirus was named COVID-19.
As the COVID-19 crisis redefines how economies and society as a whole function, human ingenuity has sparked a wave of innovation set to be the blueprint for the decades to come. According to the 2021 Trends, organisations will have the opportunity to map out new territory as they embrace new strategies, services and experiences to meet evolving human needs.
Global equities can continue to perform well in 2021, but tech may have to share the limelight with some unloved areas. Meanwhile, a number of mega-trends will continue to gather pace. Global equities are by no means cheap, but they are reasonably valued.
The weaknesses inherent in franchised businesses and the health of relationships between franchisor and franchisees are being revealed as the COVID-19 pandemic unfolds. Excessive reliance on retail infrastructure, insufficient investment in digitisation and poor delivery capability is severely impacting franchised networks.