Tag: consumer behaviour

With Black Friday around the corner, South African retailers are gearing up for one of the busiest shopping days of the year. Unfortunately, most are ignoring a vital element in ensuring they are ready for the influx of shoppers. Black Friday and Cyber Monday have become staples of the South African calendar, with shoppers spending billions of Rands on deals.

As the year draws to a close, the festive season emerges as a pivotal juncture for both South African businesses and consumers, laden with anticipation and opportunity. With South African consumers facing financial hardships in the form of multiple interest rate hikes and fuel price increases, research indicates that South Africans are still projected to spend over R200 billion this festive season

In recent years, South Africa has embraced the global phenomenon of Black Friday. While, for businesses in this country, it's tempting to focus solely on the immediate potential that this flurry of buying activity presents, small and medium enterprise (SME) should take a much longer-term view of Black Friday, understanding its real potential to underpin long-term growth.

The evolution of consumer expectations in the insurance industry is reshaping the traditional insurer-customer dynamic. Customers are no longer satisfied with a one-size-fits-all approach; they are looking for a more personalised, meaningful, and continuous engagement with their insurance providers.

In today's ever-evolving marketing landscape, where digital strategies often dominate the conversation, one element continues to stand the test of time - that of branded merchandise. International research shows that this steadfast pillar of modern marketing, commonly known as promotional products, has remained a powerhouse in successful campaigns for decades.

The global economy is facing challenges on many fronts, with inflation and recession becoming the words of the day. As a result, budgets that are always tight (like IT) are under even more scrutiny than before. Any unnecessary spending needs to be curtailed, for obvious reasons, but does data management fall into this category?

There are two sides to the business investment equation. Financial institutions and venture capitalists need to offer suitable investment packages and correctly identify suitable funding recipients. But businesses themselves have a responsibility to ensure they are investment ready. 

Innovative models are bridging the gap between employee pay and evolving consumer behaviour. A fairly new yet ground-breaking fintech offering, Earned Wage Access (EWA) is a financial technology that allows employees to access a portion of their earned wages before their regular pay cycle.

Seasons Greetings, the time for shopping endlessly has come and it is embraced by millions around the world who have been locked down/in for the passed two holiday seasons because of the dreadful pandemic that ravaged the world over. 

We are constantly surrounded by chaos. The world is complicated and ever-changing. Young people, looking at the world they are inheriting, are standing up and shouting, 'Hell no!' Generation Z is primed to breach the status quo.